Item: Brand Embassy (discontinued)
Rating: 8
Author: Lubomir Suchy

Use Cases and Deployment Scope

We use Brand Embassy for social media customer care. It is used mainly by our Customer Care department and Marketing department. It meets all our requirements: managing multiple social media channels from one platform by all our agents.

Pros and Cons

Social media management, listening and analytics.
Easy to use also for beginners. Very intuitive front end.
Support is very quick.

Some system outages. But by moving to new hosting should solve problem.
Not all analytics features are available.

Return on Investment

Better customer service

Alternatives Considered

Socialbakers Builder,Avaya Social Manager,Zoomsphere

It met all our requirements defined before selection. The price was also reasonable in comparison with others.

Likelihood to Renew

ROI will play main factor.

Likelihood to Recommend

Reply option direct in to tool
Tracking of reply time
Notifications
Reporting
4-eye check
Delegation of tasks
Internal notes
Post manager
Sentiment
Listening
Social CRM

Brand Embassy

Overall Satisfaction with Brand Embassy