Powerful but not as user-friendly as others
July 31, 2018

Powerful but not as user-friendly as others

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

It is being used by the marketing department to send emails to segments for various campaigns. It helps us get the proper content only to those it applies to.

Pros

  • Segmentation- you have a lot of control over who gets what, when
  • Reporting- you can easily see stats on campaigns

Cons

  • The drag and drop feature when creating emails is clunky and can be frustrating. It gets the job done and having the customization without having to know HTML is nice, but it feels like they dropped the ball on this one. It feels almost like they made sure the concept worked, then never went back and finessed it to be user-friendly.
  • The amount of users who can be editing an email- other platforms - I have used have real-time updates from multiple users. If 2 people are in it at the same time, only one set of changes is made.
Bronto is more powerful in segmentation and campaigns, and it also allows for emails to be custom-designed without knowing HTML. MailChimp didn't have as much power but the design and user-interface was much more user-friendly. MailChimp felt like they were there to guide you and felt more like a friend leading you through the steps whereas Bronto is more of a tool that you need an instruction manual for but does have more power and options.
Bronto is well suited for small-medium sized companies with several thousand email subscribers or for those who need a lot of segmentation. If you do not have a large email list or do not think you will segment much, there are much cheaper options that are plenty powerful.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
3
Dynamic content
3
Ability to test dynamic content
2
Landing pages
3
A/B testing
7
Mobile optimization
7
Email deliverability reporting
9
List management
7
Triggered drip sequences
7
Dashboards
6
Standard reports
6
Custom reports
6

Comments

  • Carol A. Sistachs | TrustRadius Reviewer
    Thank you for leaving a review. For additional assistance, please email customers@bronto.com so we can connect you with your account manager to address your issues.

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