Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Mobile App Development

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Document Management

Dropshipping

Integrated Workplace Management (IWMS)

Enterprise

Accounting

Payment Gateway

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Monitoring

Employee Performance Management

HR Management

Payroll

Professional Employer Organizations (PEO)

Recruitment Agency

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Compliance Consulting

Configuration Management Databases

Data Quality

Distributed Denial of Service (DDoS) Protection

Fraud Detection

IT Alert Management

In-Memory Databases

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Remote Monitoring and Management

Tower Servers

Virtual Private Network (VPN)

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Competitive Intelligence

Consumer Ratings & Reviews

Content Management

Email Marketing

Email Testing

Market Intelligence

Marketing Automation

Presentation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Multichannel Retail

Sales

Antivirus

Certificate Lifecycle Management

Secure Access Service Edge (SASE)

User and Entity Behavior Analytics (UEBA)

Security

Car Rental

Home Health Care

Insurance Agency Management

Legal Research

Library Management

Vertical-Specific

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### Creative Development
Users generally praise Celtra's creative development capabilities, highlighting the ease of use for designers, developers, traffickers, and analysts. The platform's ability to integrate custom code for dynamic widgets like location and temperature adds a significant advantage. However, some users express concerns about the lack of detailed support documentation and the need for more desktop executions for open web activation. Despite these minor drawbacks, Celtra's focus on providing efficient and high-impact creative solutions resonates positively with users looking to streamline their creative production processes.

### Design and Customization
Users generally praise Celtra's design and customization capabilities based on the reviews provided. The platform is commended for its ease of use, allowing designers to create engaging and data-driven ads without the need for extensive coding knowledge. While some users mention the need for more documentation and support in certain areas of custom code implementation, overall, Celtra is lauded for its intuitive interface and support from the Celtra team. Design teams appreciate the flexibility and creative freedom offered by Celtra, enabling them to produce high-quality custom ad builds efficiently.

### Mobile and Responsive Design
Users consistently praise Celtra's mobile and responsive design capabilities, highlighting the platform's ease of use and effectiveness in creating mobile ads. The ability to build responsive banners quickly and efficiently is a standout feature for many reviewers. While some minor bugs have been reported in terms of responsiveness on certain components, overall, users find Celtra to be a reliable solution for mobile ad creation. The platform's flexibility in customizing ad units and its support for various mobile devices are also commended by users.

### Rich Media and Animation
Reviewers generally praise Celtra's rich media and animation features for their versatility and ease of use. Users appreciate the platform's ability to create dynamic and interactive content, especially for mobile ads. While some users find the animation tools to have a learning curve, overall, Celtra's rich media capabilities are seen as a valuable asset for creating engaging and visually appealing ad campaigns. The platform's drag-and-drop features, animation presets, and customizable options contribute to its positive reputation among users looking to enhance their digital advertising with rich media elements.

### Interactive and Engaging Formats
Users consistently praise Celtra's high-impact and engaging interactive ad capabilities. The platform's intuitive interface and wide range of interactive widgets make it easy for users to create visually appealing banners and dynamic ad units. Additionally, Celtra's stability and ease of use contribute to effectively delivering engaging rich media content to mobile environments. Users appreciate the platform's ability to handle performance reporting efficiently, reducing discrepancies with third-party reporting. Celtra's focus on providing innovative and highly engaging awareness campaigns has garnered positive feedback from users, highlighting its strength in creating interactive and engaging formats.

### Dynamic Content Solutions
Users consistently praise Celtra for its robust dynamic content capabilities. The platform's ability to create personalized and engaging content based on various data points such as weather, location, and time has been a standout feature for many users. The dynamic creative optimizations offered by Celtra have allowed users to build complex creatives effortlessly, catering to a wide range of devices and ensuring a seamless user experience. Additionally, the platform's dynamic product ads solution has been instrumental in maintaining brand identity and driving increased return on ad spend. Despite some users expressing concerns about moving away from dynamic features, the majority appreciate Celtra's commitment to innovation and the flexibility it provides in creating and managing dynamic creatives.

### Reporting and Analytics
Users generally praise Celtra's robust reporting and analytics capabilities. The platform's reporting suite is commended for its ease of use, comprehensive metrics, and real-time tracking features. While some users mention occasional issues with loading times and complexity in setting up certain reporting parameters, overall, Celtra's reporting functionality is seen as a valuable asset for tracking campaign performance and optimizing strategies. Users appreciate the platform's ability to provide detailed insights and facilitate data-driven decision-making in the digital advertising landscape.

### Performance Optimization
Users consistently highlight Celtra's performance optimization as a standout feature, praising its ability to enhance campaign efficiency and drive results. The platform's robust performance tracking and analytics tools are commended for providing valuable insights and facilitating data-driven decision-making. Despite some minor issues reported with responsive layouts and occasional performance hiccups with certain features like embedded videos, overall user feedback indicates a strong satisfaction with Celtra's performance optimization capabilities.

### Creative Asset Management
While users appreciate Celtra's asset management features for their ease of use and customization options, there are some concerns raised regarding the platform's ability to compress heavy images and videos effectively. Additionally, users have noted occasional issues with asset organization within folders, impacting workflow efficiency. Despite these drawbacks, users find Celtra's asset management capabilities beneficial for streamlining creative processes and facilitating collaboration between teams. The platform's user-friendly interface and batch editing functionalities are highlighted as key strengths in managing assets across multiple campaigns and markets.

### Platform and Integration
Users consistently praise Celtra's platform for its user-friendly interface and robust features, making it easy to create and manage ads across various platforms. While some users express a desire for more support in certain areas like JavaScript and customization, overall, Celtra's platform is lauded for its efficiency and variety of tools. The platform's integration capabilities with different DSPs and ad servers are highlighted as a strong point, along with its intuitive reporting system. Users appreciate the continuous improvements and new features introduced by Celtra, enhancing their workflows and business expansion opportunities.

### Agency and Client Collaboration
Opinions vary regarding Celtra's capabilities for agency and client collaboration. While some users praise the platform for its ease of use in client reviews and real-time previews, others express concerns about the complexity of features and high costs that may hinder collaboration with clients. Additionally, challenges with onboarding creative agencies and teething issues in navigating the platform have been highlighted as areas needing improvement. Despite these mixed reviews, Celtra's ability to streamline communication between agencies and clients is acknowledged as a valuable asset in the collaborative process.

### Ad Campaign Management
Users generally believe that Celtra's ad campaign management capabilities are robust and effective in facilitating the creation and delivery of high-quality campaigns at scale. While some users have highlighted challenges such as the platform's complexity and cost, the overall consensus leans towards the platform's ability to enhance digital advertising efforts and improve client outcomes. The platform's user-friendly interface, automation features, and support resources have been commended for their contribution to successful campaign management. Despite some areas for improvement, users appreciate Celtra's focus on innovation and customer success in the realm of ad campaign management.

### Advertising Automation
Users across various reviews express high praise for Celtra's advertising automation capabilities. They highlight the platform's efficiency in generating a large volume of creatives through automation, saving time and effort for advertising campaigns. The ease of use and automation options provided by Celtra are consistently commended by users, emphasizing the platform's ability to streamline the creative process. Additionally, the dynamic creative optimization using Celtra feeds has significantly improved the quality and performance of ad variants in campaigns. Users appreciate the platform's automation features for simplifying campaign management and enhancing overall advertising effectiveness.

### Digital Advertising Strategies
User sentiment regarding Celtra's digital advertising strategies is generally positive, with many praising the platform for its ability to streamline the creation and delivery of high-quality campaigns at scale. The ease of use and automation features, such as the Scaling Studio solution, have been highlighted as key strengths that have significantly improved digital advertising efforts. While some users have mentioned challenges like cost and complexity, the overall consensus is that Celtra's focus on innovation and customer success shines through in its digital advertising strategies, making it a valuable asset for professionals in the field.

1. Familiarize yourself with Celtra components and features, as they are helpful in designing innovative and high impact performance creatives. Fully understand the training provided to speed up the trafficking process.

2. Utilize Celtra for digital advertising efficiency. It is a straightforward tool for design and trafficking, allowing you to build custom ad units faster and easier, without coding. Celtra also ensures stability and delivery of mobile ads.

3. Take advantage of Celtra's reporting capabilities by familiarizing yourself with its metrics and campaign structure. Consider attending an onboarding session for seamless use of the platform. Use Celtra for creative ads and performance tracking.

In summary, Celtra is highly recommended for its abilities in reporting and analytics, making it ideal for small development agencies, client services companies, and those looking to create mobile-centric ads or explore video innovation in their advertising efforts.

Comprehensive and Efficient Platform: Users find Celtra to be a comprehensive and efficient platform for creating dynamic web ads. They appreciate the wide range of drag and drop features that provide flexibility and ease of use. Some reviewers have specifically mentioned the ability to customize ad units and the intuitive demo site that allows for reviewing units in different settings.

User-Friendly and Flexible: The simplicity and large number of widgets make Celtra a user-friendly and flexible platform. Many users have praised its ease of use, versatility, and ability to handle different browsers and operating systems effectively. It is seen as a complete and friendly platform for creative work and performance analysis.

Unique Advertising Opportunities: Celtra allows for unique advertising opportunities without coding experience. Users value the ability to create bespoke solutions with rich media components, making it scalable and flexible. The platform's level of control across different formats, especially cross-device, is considered a strong advantage by many reviewers.

Users have found that Celtra is an invaluable tool for creating and delivering high-quality digital advertising campaigns on a large scale. By utilizing the platform's numerous features, users are able to build rich and engaging ads within the required time frame. The primary use case for Celtra is incorporating video into banner ads, which users find to be a straightforward process. Additionally, Celtra allows users to create tailor-made ad units and improve workflow optimization. The software offers opportunities for increasing scale on mobile through AMP traffic and provides truly creative solutions for necessary campaigns. Users appreciate the ability to unlock more creative functions and the helpfulness of the support team. Furthermore, Celtra's small file sizes and faster loading times are appreciated by clients who also value the built-in location feature. Overall, Celtra streamlines the ad build process, optimizes creative delivery, and enhances performance across various platforms.

Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.

AdCreative.ai offers users creative content and banners generated by the company's trained Artificial Intelligence. It can be tried free for 7 days, and integrates with Google Accounts, Facebook, and Instagram, as well as Zapier, so that ads can be distributed where they're needed to improve ad conversion.

Starter - Startups

Premium - Startups

Ultimate - Startups

Scale-Up for Startups

Starter - Professionals

Premium - Professionals

Ultimate - Professionals

Custom Plan for Professionals

Ziflow online proofing creates a single source of truth and streamlines the review and approval process for creative content to deliver marketing projects faster for agencies and brands.

Standard

Ziflow

Celtra

Creative Management

Likelihood to Recommend

What is Creative Automation by Celtra?

Say hello to Creative Automation, the only way to efficiently scale content production. Creative Automation makes it easier than ever to produce high volumes of creative and go to market faster.

Discover the magic of Creative Automation - https://celtra.com/creative-automation/for-advertising-and-marketing/

StackAdapt

Executive Creative Director

Celtra 2021-05-21 03:20:30

TripleLift

Programmatic Trader

Celtra 2018-12-07 10:20:04

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Bulk editing

Better access

Ability to combine

Add more features

Ability to configure

Human error

Color scheme

Reporting dashboard

Easy to understand

Support team

Intuitive interface

Ability to store

Easy to navigate

Management is excellent

Central place

Load time

Analytics and data

Home

Creative Management Platforms

We have been able to intensify the experience in terms of developing specialized content marketing. The solid and flexible interface helps us to have everything under one loose guideline in advertising. We create campaigns that reach the whole world seamlessly. We have had significant advantages in using Celtra because we can move through its panels and windows, zoom in and out similar to previous programs of its nature. Celtra allows us to create digital ads, from animated designs to more advanced ones.

I like that Celtra is under a high-quality price and minimum requirement.
It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
The campaigns are phenomenal, and the marketing management is excellent.
We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
As for formats, I can pretty much create whatever I want.

It would be ideal if they would quickly fix the support. It is very slow.
It does not encourage the ability to configure and set quick customization criteria.

Undoubtedly Celtra has given a distinguished complement with its tools, achieving personalized marketing.
We were convinced from day one that Celtra would give us excellent results, and it did.

Celtra is used primarily to create Rich Media advertisements. We then utilize Celtra to deploy the creative tags to various DSPs and track performance and scale. We have our in-house creator make the units, then it becomes the trader's responsibility to traffic the tags in the DSP and make sure the creative actually serves. Because Celtra is self-service, we can save on outsourcing costs by employing our in-house employees.

Celtra's creative preview tool works well and is a necessity
The UI itself is easy to navigate and does not lag in terms of load time
The search functionality works well as it should

It is a very click-happy environment, which means there is room for human error
The color scheme can make it easy to loose your place
There is no bulk editing option so task completion can be lengthy

Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
Positive - no need for outsourcing to other creative agencies so we save more costs
Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor

Celtra

Overview

What is Celtra?