Creative Management Platforms

TrustRadius Top Rated for 2024

Top Rated Products

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1
Ziflow

Ziflow online proofing creates a single source of truth and streamlines the review and approval process for creative content to deliver marketing projects faster for agencies and brands.

2
Canto

Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.

3
Wrike

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project…

All Products

(1-25 of 66)

1
Wrike

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project…

2
Canto

Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.

3
Ziflow

Ziflow online proofing creates a single source of truth and streamlines the review and approval process for creative content to deliver marketing projects faster for agencies and brands.

Explore recently added products

4
Kantata PS Cloud

Kantata Cloud (formerly Mavenlink + Kimble) provides project management and collaboration software for small to mid-sized professional services companies. Features include resource management, project dependencies, time and expense tracking, file sharing, versatile user permissions,…

5
monday marketer

monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.

6
Google Marketing Platform

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance…

7
Adobe Advertising Cloud

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

8
Bynder

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information…

9
Flow

Flow Technologies in British Columbia offers the Flow task management app, featuring a range of tools like kanban board, checklist, timeline, and other features for tracking projects from start to finish.

10
Cloudinary

Cloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.

11
Bluescape

Bluescape is a cloud-based, software as a service company based in Silicon Valley, CA, that provides a digital whiteboard of the same name.

12
AdCreative.ai

AdCreative.ai offers users creative content and banners generated by the company's trained Artificial Intelligence. It can be tried free for 7 days, and integrates with Google Accounts, Facebook, and Instagram, as well as Zapier, so that ads can be distributed where they're needed…

13
BannerFlow

BannerFlow provides the ability to build ad campaigns without design help in seconds, not weeks. BannerFlow removes the ad production process. Customers create one single initial banner and the tool will create the sizes for them in a few seconds. Changes can be done in real-time…

14
Marq

Marq, formerly Lucidpress, is a design & brand templating platform that enables users to create & share branded collateral. Marq offers consistency so brands can deliver its message more effectively wherever it goes. The vendor states over 5 million people use Lucidpress to create,…

15
Celtra

Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.…

16
Screendragon

Screendragon is a work and workflow management platform designed for marketing, agency and professional services teams.

17
Revealbot
0 reviews

Revealbot is a professional digital ads automation tool for Facebook, Google, Snapchat and TikTok. It helps marketers create dozens of ad variations at scale, auto-manage them by using rules, get cross-platform reports and automatically promote best posts.

18
Jivox
0 reviews

Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It helps users engage consumers with the right message in real-time and across all channels.

19
ParkAve
0 reviews

With ParkAve, users can put together photos and text to generate digital ad units. Designed for ad sales and solopreneurs on the go, ParkAve provides dozens of unique ad formats that aim to impress digital advertisers and help close to sale.

22
pixx.io
0 reviews

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Flowzone
0 reviews

25
Somplo
0 reviews

Somplo, headquartered in Petah Tikva, Israel, is providing an advanced self-service Creative & Media Management Platform (CMP) for digital advertising formats (Video, Rich & Display). Somplo serves Publishers, Media Agencies, Creative Agencies and Brands domestic and export.…

Learn More About Creative Management Platforms

What are creative management platforms?

Creative management platforms (CMPs) are cloud-based software tools that assist users in designing, distributing, automating, and managing the creative process of digital advertising. They allow for the use of a single platform offering a range of different technologies that can be used in the advertising process as well as any creative projects an individual or team may have. They are commonly utilized by marketing, design, and advertising professionals.

CMPs offer users the ability of full collaboration and management within one platform. Users can then start and finish their projects from the same source and digitally transfer the work through these tools to coworkers or clients. If you’re currently using other software systems, most CMPs allow for integration which saves a lot of time transferring information. Because of its versatility and range of features and product options, CMPs are useful for any stage of campaign production.

CMP tools also contain the capability to produce live market data collection & analysis to assist you in any creative projects and give you an advantage over competitors not using these tools. Additionally, the employment of dynamic creative optimization (DCO) allows for more personalized and unique ad content which produces better results. Many of the creative management platform products have features and capabilities that cross-function with other software categories such as customer relationship management and project management tools.

Creative management platform features

Some common features found within most creative management platforms include:

  • Marketing calendar
  • File Sharing & collaboration
  • Targeting & geo-targeting
  • Customized reports
  • Use, role, & access management
  • Workflow capability
  • Creative & campaign optimization
  • Display functionality

Creative management platforms comparison

Before deciding on a creative management platform, consider the following:

  • Free vs paid plans. Many vendors offer a free version that contains unlimited users and interactive platforms which are ideal for businesses just getting started. However, larger and more established organizations and teams may seek more features such as workload charts, custom access roles, and time tracking tools. Depending on your needs and/or what stage your business is in may factor into pricing and which software versions are best suited for you.
  • Training. There may be a bit of a learning curve or issues may arise at some point, and some vendors will offer video tutorials to guide you through the process. Ensure that the product you select offers a level of training that fits with your needs and existing knowledge base.
  • Research Tools. Not all CMPs have market research tools available. Ensure the platform you select is capable of market research for the target location you are working within and can produce a clear target group for your business.

Pricing Information

Pricing widely varies across products. Some vendors offer a free basic version of their product with unlimited users. For individual use or small firms, these free versions are more than adequate to suit the needs of their business. For paid subscriptions containing more features and advanced research tools, prices typically fall within a range of $9 to $100 per user/month. Most vendors will offer a free trial.

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Frequently Asked Questions

What do creative management platforms do?

Creative management platforms allow users to implement tools that assist in digital marketing and advertising. This includes collaboration, managing, and improving overall ad design projects from start to finish within one user-friendly platform. These systems are cloud-based and are also capable of producing real-time market-driven data. They are most commonly used by advertising and marketing firms and professionals.

What are the benefits of using creative management platforms?

Creative management platforms save users time by providing a singular platform that essentially acts as a production agency by automating the production of personalized and data-driven advertising. Having real-time market data also gives you a leg up over competition not utilizing these same platforms.

What are the best creative management platforms?

Popular creative management platforms include:

How much do creative management platforms cost?

Some CMP products will offer a free version of their product with unlimited users. For some who don’t need a lot of features and advanced analytics, these free versions are more than adequate to suit the needs of their business. For paid subscriptions containing more features and advanced research tools, prices typically fall within a range of $9 to $100 per user/month. Many vendors offer a free trial prior to purchasing.