Creative Management Platforms

Creative Management Platforms Overview

Creative management platforms (CMPs) are cloud-based software tools that assist users in designing, distributing, automating, and managing the creative process of digital advertising. They allow for the use of a single platform offering a range of different technologies that can be used in the advertising process as well as any creative projects an individual or team may have. They are commonly utilized by marketing, design, and advertising professionals.

CMPs offer users the ability of full collaboration and management within one platform. Users can then start and finish their projects from the same source and digitally transfer the work through these tools to coworkers or clients. If you’re currently using other software systems, most CMPs allow for integration which saves a lot of time transferring information. Because of its versatility and range of features and product options, CMPs are useful for any stage of campaign production.

CMP tools also contain the capability to produce live market data collection & analysis to assist you in any creative projects and give you an advantage over competitors not using these tools. Additionally, the employment of dynamic creative optimization (DCO) allows for more personalized and unique ad content which produces better results. Many of the creative management platform products have features and capabilities that cross-function with other software categories such as customer relationship management and project management tools.

Top Rated Creative Management Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Creative Management Products

(1-24 of 24) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Wrike
Customer Verified
Top Rated

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project…

Key Features

  • Task Management (230)
    89%
    8.9
  • Team Collaboration (227)
    86%
    8.6
  • Scheduling (213)
    80%
    8.0
Canto
Customer Verified
Top Rated

Canto is a digital asset management (DAM) software. Per the vendor, this simple yet intuitive solution gives organizations a visual way to centralize, organize and share all their digital brand assets, empowering them to save valuable time and gain a competitive edge. Canto’s DAM…

Ziflow
Customer Verified
Top Rated

Ziflow online proofing creates a single source of truth and streamlines the review and approval process for creative content to deliver marketing projects faster for agencies and brands.

Kantata Cloud

Kantata Cloud (formerly Mavenlink + Kimble) provides project management and collaboration software for small to mid-sized professional services companies. Features include resource management, project dependencies, time and expense tracking, file sharing, versatile user permissions,…

Google Marketing Platform

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance…

Key Features

  • Ad campaign creation (32)
    83%
    8.3
  • Ad deployment (32)
    83%
    8.3
  • Ad performance reports (32)
    73%
    7.3
monday marketer

monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.

Key Features

  • Customizability (29)
    82%
    8.2
  • Dashboards (27)
    79%
    7.9
  • Calendaring (26)
    79%
    7.9
Adobe Advertising Cloud

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Key Features

  • Ad campaign creation (9)
    80%
    8.0
  • Ad deployment (9)
    80%
    8.0
  • Display advertising (9)
    65%
    6.5
Bynder

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information…

Flow

Flow Technologies in British Columbia offers the Flow task management app, featuring a range of tools like kanban board, checklist, timeline, and other features for tracking projects from start to finish.

Key Features

  • Team Collaboration (7)
    100%
    10.0
  • Task Management (7)
    95%
    9.5
  • Mobile Access (7)
    55%
    5.5
Cloudinary

Cloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.

Bluescape

Bluescape is a cloud-based, software as a service company based in Silicon Valley, CA, that provides a digital whiteboard of the same name.

AdCreative.ai

AdCreative.ai offers users creative content and banners generated by the company's trained Artificial Intelligence. It can be tried free for 7 days, and integrates with Google Accounts, Facebook, and Instagram, as well as Zapier, so that ads can be distributed where they're needed…

BannerFlow

BannerFlow provides the ability to build ad campaigns without design help in seconds, not weeks. BannerFlow removes the ad production process. Customers create one single initial banner and the tool will create the sizes for them in a few seconds. Changes can be done in real-time…

Celtra

Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.…

Screendragon

Screendragon is a work and workflow management platform designed for marketing, agency and professional services teams.

Lucidpress
0 reviews

Lucidpress, from the company of the same name in Salt Lake City, is a design & brand templating platform that enables users to create & share branded collateral. Lucidpress offers consistency so brands can deliver its message more effectively wherever it goes. The vendor states over…

Somplo

Somplo, headquartered in Petah Tikva, Israel, is providing an advanced self-service Creative & Media Management Platform (CMP) for digital advertising formats (Video, Rich & Display). Somplo serves Publishers, Media Agencies, Creative Agencies and Brands domestic and export.…

MNTN

MNTN builds advertising software for brands to drive conversions, revenue and site visits in television. MNTN Performance TV is a Connected TV advertising platform optimized for direct-response marketing goals.

Pegasus Systems

Pegasus is a SaaS solution for media and advertising agencies that caters to midsize and large design, creative and advertising firms. Key features include financials, campaign management, document management, project management, time tracking, collaboration and file sharing.Pegasus…

Design Pickle

Design Pickle is a subscription creative services company powered by custom technology and a global subscription workforce. Design Pickle’s creative services include graphic design, custom illustrations, presentation design, and motion graphics.

Storyteq

Storyteq enables brands and agencies to generate creative assets at scale. Their self-serve platform enables creative marketing teams to scale and improve their video and display creative production. Working with tailor-made creative templates, allows users to create, scale and…

CanopyCreate

CanopyCreate, from Team ITG headquartered in London, helps to create thousands of unique assets from a single spreadsheet, including rich videos, with transcreated multi-language content and multiple aspect ratios across numerous channels. It includes a real-time editor interface…

VidMob

VidMob is a platform for Intelligent Creative. They provide a technology solution for all of a brand’s creative needs. The platform combines AI-powered creative analytics with a production workflow system connected to a global network of expert creators. VidMob’s platform aims to…

Teads for Advertisers

The Teads platform incorporates demand, supply and creative capabilities to drive better campaign performance with less operational friction. Teads Traffic Optimization solution optimizes towards qualified visits by serving a message to those most likely to engage & generate a low…

Learn More About Creative Management Platforms

What are creative management platforms?

Creative management platforms (CMPs) are cloud-based software tools that assist users in designing, distributing, automating, and managing the creative process of digital advertising. They allow for the use of a single platform offering a range of different technologies that can be used in the advertising process as well as any creative projects an individual or team may have. They are commonly utilized by marketing, design, and advertising professionals.

CMPs offer users the ability of full collaboration and management within one platform. Users can then start and finish their projects from the same source and digitally transfer the work through these tools to coworkers or clients. If you’re currently using other software systems, most CMPs allow for integration which saves a lot of time transferring information. Because of its versatility and range of features and product options, CMPs are useful for any stage of campaign production.

CMP tools also contain the capability to produce live market data collection & analysis to assist you in any creative projects and give you an advantage over competitors not using these tools. Additionally, the employment of dynamic creative optimization (DCO) allows for more personalized and unique ad content which produces better results. Many of the creative management platform products have features and capabilities that cross-function with other software categories such as customer relationship management and project management tools.

Creative management platform features

Some common features found within most creative management platforms include:

  • Marketing calendar
  • File Sharing & collaboration
  • Targeting & geo-targeting
  • Customized reports
  • Use, role, & access management
  • Workflow capability
  • Creative & campaign optimization
  • Display functionality

Creative management platforms comparison

Before deciding on a creative management platform, consider the following:

  • Free vs paid plans. Many vendors offer a free version that contains unlimited users and interactive platforms which are ideal for businesses just getting started. However, larger and more established organizations and teams may seek more features such as workload charts, custom access roles, and time tracking tools. Depending on your needs and/or what stage your business is in may factor into pricing and which software versions are best suited for you.
  • Training. There may be a bit of a learning curve or issues may arise at some point, and some vendors will offer video tutorials to guide you through the process. Ensure that the product you select offers a level of training that fits with your needs and existing knowledge base.
  • Research Tools. Not all CMPs have market research tools available. Ensure the platform you select is capable of market research for the target location you are working within and can produce a clear target group for your business.

Pricing Information

Pricing widely varies across products. Some vendors offer a free basic version of their product with unlimited users. For individual use or small firms, these free versions are more than adequate to suit the needs of their business. For paid subscriptions containing more features and advanced research tools, prices typically fall within a range of $9 to $100 per user/month. Most vendors will offer a free trial.

Related Categories

Frequently Asked Questions

What do creative management platforms do?

Creative management platforms allow users to implement tools that assist in digital marketing and advertising. This includes collaboration, managing, and improving overall ad design projects from start to finish within one user-friendly platform. These systems are cloud-based and are also capable of producing real-time market-driven data. They are most commonly used by advertising and marketing firms and professionals.

What are the benefits of using creative management platforms?

Creative management platforms save users time by providing a singular platform that essentially acts as a production agency by automating the production of personalized and data-driven advertising. Having real-time market data also gives you a leg up over competition not utilizing these same platforms.

What are the best creative management platforms?

Popular creative management platforms include:

How much do creative management platforms cost?

Some CMP products will offer a free version of their product with unlimited users. For some who don’t need a lot of features and advanced analytics, these free versions are more than adequate to suit the needs of their business. For paid subscriptions containing more features and advanced research tools, prices typically fall within a range of $9 to $100 per user/month. Many vendors offer a free trial prior to purchasing.