Review of CIENCE Lead Generation
Jennifer Brown | TrustRadius Reviewer
February 26, 2019

Review of CIENCE Lead Generation

Score 7 out of 10
Vetted Review
Review Source

Overall Satisfaction with CIENCE

  • Turnkey managed services
We were looking to generate leads. While CIENCE provided large lists of prospects and was able to schedule a number of calls, they were not able to generate solid leads that resulted in business.
  • Being adaptable and flexible when a certain cadence isn’t working well, they pull their knowledge/resources to develop a plan that works better for our service.
  • Very friendly, professional, dedicated team members.
  • Compiling and sharing the results of their work regularly with the team - I think they did a great job of always keeping us abreast of the email activity.
  • The writing of the email cadences can be improved. At first, they were being written by someone who spoke English as a second language and it showed in some of the expressions used. Lynsday has been great, but I feel like some of the language is still clunky and doesn’t match our company, MK3's, voice.
  • Backing up their strategy with data. When we were looking for alternative approaches for the style of emails being sent out, recommendations were made, but they did not have solid data on how they performed to back them up.
  • Could improve at qualifying leads - a number of the leads we were able to get on the phone with were not appropriately qualified and were operating with budgets much lower than was appropriate for our services.
We selected CIENCE because we were looking for a partner to assist with lead generation that we believed would produce results. The criteria were based on a pilot offering combined with a competitive pricing model.
The CIENCE team provided concise, well consolidated weekly reports, and effectively communicated with the MK3 team during the week when other items arose.
CIENCE is well suited for email marketing - great for those email blasts and follow up campaigns. They are less well suited for converting leads. While there was a lot of research done, they never seemed to find potential leads that could convert.