CIENCE builds top-of-funnel for chemical startup
February 15, 2019

CIENCE builds top-of-funnel for chemical startup

John Currie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Overall Satisfaction with CIENCE

  • Researched/identified the companies in the global market I am in (I don't know all the companies in the massive market of chemicals manufacturing).
  • Researched/identified the key executives and roles I wanted to approach.
  • Provided sales outreach to the executives, 10,000 in four months. Rep provides key persistent follow-up.
  • Provided content experts to complement/check on my content. Designed "waves" of cent for A/B testing.
  • Provided a Project Manager to ensure that metrics are met and ROI continues.
  • Provides, populates, and manages a CRM system for all contacts.
  • Tough question, as the learning curve to enter any market takes time. CIENCE, with zero experience in my highly technical/science-based sector, overcame this hurdle within two weeks. Their team approach helped to do this. Attention to detail is something that everyone might miss from time-to-time, and we are all learning.
Alternatives included many small consultants or direct hires.
As a sales and marketing expert, I can't imagine a scenario [in which CIENCE is not well suited], after learning about them and using them for 6 months. Perhaps, someone who is more interested in building their own "empire" with all internal S&M hires. But I'm focused on Sales results and their ROI regarding where my pipeline has come in 6 months is off the charts.

My sales growth will result in hiring application account support engineers...that may be a place I would encourage them to consider, as that role is more bottom-of-the-funnel work.