Lead Generation Services
CIENCE provides managed sales specialization services to businesses looking for fast growth. The vendor states CIENCE combines best-in-class research with personalized messaging delivered through multiple channels to create a predictable stream of qualified appointments for sales…
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
DecisionLinks is an Austin-based marketing technology company that helps companies find the perfect audience for their lead generation and overall decision-making needs through their in-house data technology, self-serve data platform, ScoredList, and through machine learning modeling…
DemandWorks Media, headquartered in Chicago, offers customer acquisition services for complex sales processes: DemandWorks’ demand generation programs enable users to deliver content to targeted buyers at the right time, on any device. With personalized user experience, dynamic…
What are Lead Generation Services?
Lead Generation Services are third party service providers who handle digital marketing strategy, customer conversion, behavioral analysis, and buyer research completely or in part. These services include but are not limited to cold calling, cold emailing, social media marketing, asset creation, customer segmentation, and post-sale tasks. The servicers not only handle outbound campaigns for the client, but they also provide long-term strategy and consulting.
Lead Generation Services typically use a combination of proprietary and enterprise-grade , , , and Lead Generation Software, among other products. The servicers provide agents who can utilize these solutions effectively according to the needs of an individual client. Each agent will meet with the business to create realistic goals, expectations, and strategies.
Lead Generation Services providers handle the initial or ongoing lead attraction and conversion processes. They employ specialists in the field of digital marketing and contact management, making them a valuable method to reach new customers. They can also create business- and industry-specific lead generation strategies so that your business can stand out among your competitors. They may be especially helpful for small businesses who want the power of enterprise-grade software but do not have the funding or user experience necessary to properly implement it.
Lead Generation Services Features
The most common Lead Generation Services features are:
- Potential customer identification
- Marking asset creation and deployment
- Lead tracking and quality scoring
- Lead segmentation
- Sales pipeline consulting
- Customer engagement tracking
- Social media, website, email, and phone (‘omnichannel’) prospecting
- Marketing optimization and promotion services
- Landing page creation
- Marketing consultation services
- Outbound sales services
- Post-sales support
- Account management
- Customer onboarding
- Sales and trend research and analysis
- Appointment setting
- CRM migration
Lead Generation Services Comparison
When choosing the best Lead Generation Services for you, consider the following:
Business size. The size of your business will determine the type of Lead Generation Service that works best for you. Some vendors will only work with businesses of certain sizes, while some adjust pricing based on the number of lead accounts managed, number of competitors, or other considerations.
Industry. The industry you work in will affect your choice of a Lead Generation Service. This is because some vendors employ specialists and technologies for specific fields, which makes their services more relevant to the unique needs of the business as they align with the industry at large.
Conversion strategy. The conversion strategy you plan to use will determine which features you will need from a Lead Generation Service. Third parties can design a general strategy that works for your business or industry, but knowing how you plan to approach conversion will be paramount in making the most of a provider’s services. This is especially true if you have a niche audience you are trying to reach, as your input can help the providers be more effective in reaching specific leads.
Lead Generation Services vendors typically create custom scalable pricing plans based on business needs and services used. Some offer free trial periods or adjusted pricing if provided services do not perform accordingly.
The following resource may be helpful choosing the best Lead Generation Service for you: