Clay for Engineered GTM
September 19, 2025

Clay for Engineered GTM

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

Pro

Overall Satisfaction with Clay

We use Clay for our internal ops, inbound/outbound, as well as for clients. The business problems addressed: speed to lead, avoiding the need for manual research, making CRM data more usable and actionable, and enrichment to fill data gaps. We use waterfalls inside of Clay, and Claygent/AI to pull research, custom signals, and generate content inside of Clay.

Pros

  • Account and prospect research at scale
  • Data providers and integrations
  • Claygent and AI tools

Cons

  • Error handling for full agentic workflows
  • A way to better enforce synchronous running of a workflow without needing an external tool like Make.com
  • Easier way to extract insights from a whole data set in aggregate
  • We can show proof of concept for active deals much more quickly, contributing positively to ROI. What would have taken 5 or 6 hours to build, now takes 1. Those 5 hours are worth more than the monthly Clay subscription.
The spreadsheet UI makes it intuitive, a lot of education and enablement is built into the product and community. But, even for folks familiar with similar tools, low/no code tools etc, Clay has some of its own quirks that can make it less intuitive for newer users.

Do you think Clay delivers good value for the price?

Yes

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

It is well suited for any org who is serious about systematizing their GTM and RevOps function to codify what works, test new ideas quickly, and stay ahead of competitors. It is less appropriate if product market fit is not yet established, or if there is no foundational GTM system to build on.

Clay Feature Ratings

9.0
Advanced search
10
Identification of new leads
10
List quality
10
List upload/download
10
Load time/data access
5
8.0
Contact information
8
Company information
8
Industry information
8
8.8
Lead qualification process
10
Salesforce integration
10
Company/business profiles
8
Data hygiene
7
4.0
Sales email templates
4

Comments

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