Clay is shaping the future of GTM
September 18, 2025

Clay is shaping the future of GTM

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Clay

Building account buying intent signals and account/contact enrichment to prioritize and focus sales outbound efforts, especially for MM and ENT business

Pros

  • Breadth of data sources from the web to enrichment tools can be orchestrated into workflows
  • AI to automate extracting relevant insights

Cons

  • Credits usage can get expensive
  • Account and contact matching with CRM should be more visible/accessible from within Clay (the new Audiences feature seems to address this)
Very usable with no coding or SQL experience required
Clay is able to integrate many of these tools’ data in a waterfall and capabilities into its workflow.

Do you think Clay delivers good value for the price?

Not sure

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

Clay is well-suited for building highly custom workflows spanning enrichment, research, and intent signals for organizations to iterate, scale and operationalize.

Clay Feature Ratings

8.0
Advanced search
8
Identification of new leads
8
List quality
8
List upload/download
8
Load time/data access
8
8.0
Contact information
8
Company information
8
Industry information
8
8.0
Lead qualification process
Not Rated
Salesforce integration
8
Company/business profiles
8
Data hygiene
Not Rated
Not Rated
Sales email templates
Not Rated

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