Clay Review
October 01, 2025
Clay Review
Score 8 out of 10
Vetted Review
Verified User
Software Version
Pro
Overall Satisfaction with Clay
We currently use Clay only for contact acquisition and validation of leads/contacts on critical fields. Right now, the request for validation is a manual request from sales or growth marketing with a list from an event or a special use case.
We are aiming to use it more for growth marketing to personalize and trigger emails for specific signals that are important for our business. I am currently on the lookout for use cases because Clay is too open with capabilities and not specifics on how to execute it.
We are aiming to use it more for growth marketing to personalize and trigger emails for specific signals that are important for our business. I am currently on the lookout for use cases because Clay is too open with capabilities and not specifics on how to execute it.
Pros
- Plug-in with SO many integrations
- Data Validation
- Contact Acquisition
Cons
- Getting started for signals and use cases
- Better user interface that people outside of Marketing Operations can use it for
- Help with querying when getting stuck on a prompt not running correctly (IE: too many missing information or low confidence)
- Data quality has increased
- Speed to lead as increased
- More manual requests from Sales/Marketing because they find Clay too difficult to use themselves
Do you think Clay delivers good value for the price?
Yes
Are you happy with Clay's feature set?
Yes
Did Clay live up to sales and marketing promises?
No
Did implementation of Clay go as expected?
I wasn't involved with the implementation phase
Would you buy Clay again?
Yes
Comments
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