Item: Clay
Rating: 8
Author: Jitendra Dhage

Overall Satisfaction with Clay

Use Cases and Deployment Scope

I use for finding the intent signal like recently funded or hiring for some specific role. I also use it for enrichment for the leads and crafting personalised email and icebreaker line for the lead. I also use it for filtering out icp and many other. I literally reduce my manual work by 70-80%.

Pros and Cons

Pros

Sometime I don't able to find out contact email from tools like apollo so I direct use Clay becasue it uses multiplatfrom to find email
To get buying intent and signal for example if some company is hiring for SDR role they are the most relevant propsect for my service so I find intent based signal from Clay like hiring or recemtly funded
To generate hyper personlised first line or icebreaker line for example what i do with all my leads i aksed the Clay ai to go from all leads linkeidn accoutn and findout some hyperpersolised line to write in first line of my cold email

Cons

pricing is too high for me and there credit system is somewhat messy like its unpredicatble to get how I much credit will be used for the enrichment
someof the intregration is not there like i use pipedrive as a crm but it doesn't intregrate with Clay
Sometime ai gives me so basic and repeatitve line thus I need to go with ice breaker line manually everytime and something I need to ask it to regenrate which literally waste my credit which is expensive task

Return on Investment

Manual research time is drastically reduced like it would take me to research and enrich 1week to reasearch and enrich 1k contact now with Clay i can do it in 2-3 hrs or less than that
My reply rate has been improve after i strated using Clay like I started seeing improvement in reply rate upto 3x
the only negative i find is Clay is too expensive for the agency like me so I need to carfully use their credits
Overall the ROI is jusitfied

Usability

I reduced 2 points because of too thing first one is obvious is the pricing Clay should reduce there pricng and second points is deducted as there user interface is not beginer friendly but once master it give crazy efficney and saves a lots of time. Overall usabilty is is good but not for begineers as there is the learning curve

Alternatives Considered

Apollo.io

Apollo as a massive database and is quite afforadle than Clay but the is that is doesn't provide enrichment liek Clay provide so I scrape leads for apollo and the enrich and filter it in Clay so it save my cost.

Key Insights

Do you think Clay delivers good value for the price?

Yes

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

Other Software Used

Apollo.io, Smartlead.ai, Instantly

Likelihood to Recommend

Clay is well suited if you need to do filtering and enrichment in volume like alteast 2k leads then olny is suited or elsce it expensive for small task. Also pricing is something I will not reccommed it to my friend if he is doing it in small voluke or running small agency

Clay Feature Ratings

Comments

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Good Tool with High Accuracy But Pricey for Small Agencies

Software Version