Overall Satisfaction with Conductor Searchlight
Our SEO team uses Conductor to identify opportunities for publishing new content and to optimize our currently active content. We also use it for dash boarding and reporting purposes. At my level, it is primarily used as an analytics and report building tool to identify keyword opportunities for our in-house director of SEO.
- Building good looking, modular reports
- Identifying opportunities for optimization for published content
- Measuring visibility for content
- Identifying competitors in the search engine marketing world
- Sometimes modules don't line up correctly when building dashboards
- Not having all features in the platform available at the enterprise level
- Mobile app analytics would be a nice add on
- Positive: Allows for quick and easy reporting
- Positive: Access to a skilled account manager for training purposes has been useful in onboarding
- Positive: Optimizing content created for Ecomm has helped increase revenue from organic sources