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Score 9.1 out of 100


Recent Reviews

Conductor is best in breed

10 out of 10
June 25, 2022
Conductor really feels like an extension of our team. The insights reports help fuel our SEO roadmap to ensure we're focusing on the right …
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Conductor's Searchlight

9 out of 10
November 23, 2021
SEO team uses Conductor for technical insights and supporting the content creation process. The content team uses it to monitor their work …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features

Keyword analysis (232)


SERP ranking tracking (219)


Competitive analysis (231)


Site recommendations (220)


Reviewer Pros & Cons

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Entry-level set up fee?

  • Setup fee optional
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $1,995 per month

Features Scorecard



SEO Channels


SEO Platform & Account Management


Product Details

What is Conductor?

Conductor is designed to generate customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI.

Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor's customers include global brands like Citibank, Slack, Salesforce, athenahealth, and Visa.

Conductor Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: Content Change Detection
  • Supported: Content Mapping
  • Supported: Social Audience Intent

Conductor Screenshots

Gain insight into your keyword visibility over time and discover keyword opportunities.Effortlessly track the impact your content has on revenue and traffic.Map your content strategy to know how your content is performing at every stage of the buyer’s journey.Get insights into trends and topics that your customers are searching for to create the most relevant content.

Conductor Video

Watch a 3 minute product tour. Learn more at

Conductor Downloadables

Conductor Integrations

Conductor Competitors

Conductor Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS


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Frequently Asked Questions

How much does Conductor cost?

Conductor starts at $1995.

What is Conductor's best feature?

Reviewers rate Keyword analysis and Multi-domain support highest, with a score of 9.2.

Who uses Conductor?

The most common users of Conductor are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.


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Shaina Moran, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Competitor Research (I love that we could add competitors and see what they're doing well)
  • Showing us where our "wins" are, but also where we could improve (most importantly)
  • Customer service and reps were always willing to jump on a call and help us find our way around
  • I think it's not always the most user-friendly (but like I said, your reps are helpful)
  • It was something that, during the early pandemic when cost-cutting was key, felt a bit too pricey (that said, I know you're working with us - thank you!)
  • The only other thing I would say is if you're in the platform really frequently it makes sense, but sometimes if it had been a while since I'd been in, I kind of forgot my way.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Account Management - We work with Jessie Xu and she does an excellent job working with people across all skill levels to help them figure out how Conductor fits into the work they're doing. She's responsive, knowledgeable of Conductor and SEO in general, manages agendas well, and when she runs into something she doesn't have an answer for, goes and finds the answer rather than giving half an answer.
  • Generated Reports - A lot of the reports in Conductor (like Content Performance and Market Share) are useful right out of the gate without having to do a ton of customization, though the proper tailoring makes them really effective.
  • Conductor's Chrome Extension - For large organizations, having a free SEO tool that has enhanced functionality through a paid plan was easy to get approved. The tool does most of the essential functions of what 3 separate SEO tools can handle (which I also couldn't get approved for use)
  • Explorer - It's a pretty standard SEO research tool, but I've used other platforms that give you far too much irrelevant data during the keyword research process. Explorer tends to keep the keyword results fairly relevant to your topic.
  • Unlimited Users (I think) - You can add as many people (and set their admin privileges) as you want. Maybe this is just with our plan or maybe there is a limit but we haven't hit it yet. It's extremely helpful just to know people have a Conductor account and can jump into the platform when they have time or are feeling motivated to learn.
  • General Navigation - I tend to get lost in the tool and have a hard time locating features, so I assume they're not available. The new navigation they implemented in the last year is definitely an improvement.
  • Limited Customization - There seem to be certain limitations that I can't seem to figure out the purpose of not fixing - not being able to customize timeframes within the 'Reports' is frustrating and in the Search Console Analytics, It would be great if you could filter the clicks/impressions/CTR/position and add in time frames to do comparisons between different periods. Also, some of the pre-set ranges don't always work out (like using four weeks over four weeks rather than month over month).
  • Deepcrawl - This is not necessarily Conductor's fault as I think all automated crawling tools suffer from so many false positives and other issues, but Deepcrawl has always felt particularly off and hard to customize to generate meaningful reports.
  • Backlink Data - You can add a Majestic assessment of sorts to Deepcrawl, but it doesn't give enough detail to do thorough backlink audits.
  • Comparison Competitor Content - For certain reports, you're only able to generate comparative data between a limited number of competitors you've identified. You don't always know who your best competitors are to do research against and it would be helpful if this was more flexible. I could be completely wrong but the limit feels like an upselling tactic rather than something the company doesn't have the resources to open up.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The training hub is incredibly user-friendly and does a great job teaching you how to use Conductor.
  • The data is easy to pull and lets you find and create the information that you need quickly.
  • The homepage gives you a quick look into where you are and from there you can make changes.
  • I think it would be cool if the explore search was on the homepage.
  • It would be nice if the singular and plural version of keywords could be more closely connected, like if they could be on the same line but it shows both MSVs.
  • I think now that you guys have updated some features on the sight, adding some more training hub videos showing how to best use them would be awesome. (Content Guidance, Marketplace, etc.)
Roxi Nevin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Conductor makes it incredibly easy for a beginner with the tool. They provide short, easy to use training courses directly from the platform. Very few other tools provide their own training, saving the company money long-term, and saving everyone in the department time.
  • Conductor makes it easy to identify what competitors are doing, what changes they are making, and track what they might do next.
  • Domain explorer provides context for what keywords people are searching for and allows me to easily add these words to content for better exposure
  • I can compare performance between multiple domains and find out which of our sites are performing well, what competitors are performing well and where they are lacking, and optimize content through search tracking.
  • I can easily put together views using workspaces that are tailored to specific parts of our marketing department. So team members don't have to wade through data that is meaningless to their position.
  • I would like to see a tab for the training courses in the main bar. This isn't easy to find at first.
  • More filters based on areas of interest/profession would be helpful
  • The ability to download information from workspaces into one report that includes graphs or export to powerpoint would be amazing.
Martin Earl | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Customer service is A+.
  • The data gather for us is top notch, including data for things we haven't thought to look at.
  • The data visualizations can be very helpful, as are the data export options.
  • Their DeepCrawl function is excellent.
  • The user interface can be a little clunky
  • The timescale can be a little slow. Information seems to be gathered weekly, while a more up-to-the-minute data set could sometimes be useful.
  • The interface seems easy to use, but getting complex tasks started can be ...strange.
Paul McHardy, MPC | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • I love the completeness with which you can track a term... by location, by browser, by type, by search engine.
  • The preferred URL is an excellent feature to compare what is ranking versus what you want to have rank.
  • We're just starting to integrate outside data, but combining analytics with keyword ranking is vital to demonstrate success.
  • The tool can often be very slow to load, and makes bulk management difficult.
  • Keyword categories are more like tags, not filters. So you can't create subcategories. These tags also export into one data field in random order, making organization difficult.
  • Competitor tools update data daily out of the box, Conductor charges more for daily vs weekly data updates.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Performance indicators of content by page.
  • Keyword movement across segments and categories.
  • Category Comparison - how segments of our product are performing against others.
  • It would be ideal to see data in a more granular way with one click.
  • Setting up dashboards can be daunting . Also, why not have conductor open up to the last viewed dashboard? It is frustrating to hunt-and-peck to find the dashboard I want.
  • Adding and removing keywords is too difficult.
Mahati Rapol | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It's a great tool to use for keyword research which helped us in monitoring the progress and make adjustments to improve our organic presence.
  • Online marketplace credits to connect with a broader team and help out in specific areas like content, optimization and technical web dev.
  • We work with Christopher Jones and Stephanie LeVonne at Conductor, they have been more than helpful in answering questions, walking the team through the tool. They are always very responsive and come up with ideas on improving our SEO program.
  • We have been pretty satisfied so far. Still have a lot to take in and leverage Searchlight to the best of its abilities.
  • Conductor still has a lot of features, that needs to be explored and taken advantage of.
  • We are working on getting there in the next year.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Google Chrome Extension
  • Keyword Explorer and topic intent
  • Marketplace Requests and Coaching sessions
  • Market Visibility and competitor rank
  • Including search engines outside of google only
  • More educational opportunities
  • Including more semantic wording and topic insights
Marisa Mason | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Account services support is unmatched!
  • Keyword reporting and SERP performance reporting
  • Explorer tool is the best for competitor insights
  • Google Chrome extension is very helpful at quick-hit insights and analysis
  • Would be nice to have technical SEO insights/reporting in the platform
  • Better website analytics insights or Google Search Console integrations
Jacob Giberson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • The Keyword Research Explorer tool in Conductor is excellent. It fits the needs of our content team directly. As they write content they can add that topic into Conductor and see the results of keywords they can use, or quick answer rich results gives them the edge to create strong SEO content on their own without using multiple teams.
  • The batch edit of keywords is also a great and easy feature of Conductor. We have hundreds of keywords we monitor and being able to quickly batch update these keywords and add categories to them, give us an edge in reporting on keywords as well as making decisions based on these categories.
  • Deep Crawl Site analysis through Conductor is a powerful scan tool. We have multiple SEO scanning tools, but Deep Crawl finds things that other tools in the industry have failed to find. We have been able to improve the performance of the site based on this tool.
  • I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
  • Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
  • Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It provides keyword research for all our regions (by market and by search engine).
  • We can determine the content strategy.
  • Cover all the technical issues with the recommendations.
  • Weekly report could be daily.
  • Let us upload more than one keyword in the explorer bar.
Charles Gosselin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Tool with so many options
  • Possibility of having bi-weekly sessions with their experts to help focus our priorities
  • Devoted support team
  • User-Friendly
  • If you're a newbie, you might need a first session with a Conductor expert to learn how each option works. Once you get how it works, you'll be able to navigate on your own everywhere.
February 10, 2021

Superior SEO Platform

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Conductor is user friendly and easy to use.
  • The Conductor support team is fantastic to work with.
  • I wish Conductor had the ability to pull data more than one year back.