Item: Conductor
Rating: 10
Author: Matthew May

Use Cases and Deployment Scope

Our content team uses Conductor to form the basis of our weekly editorial calendar. The technical site auditing tools have proven invaluable to our Web team for the ability to easily identify on-page technical SEO issues. The regular calls with our professional services team, where we discuss not only high-level concepts, but also proactive recommendations, are also extremely helpful.

Pros and Cons

Keyword word analysis: The keyword tools enable us to identify topics that our audience is actually searching for.
On-page auditing: We can quickly identify technical issues.
Professional services: We particularly enjoy working with Conductor's professional services team to form the basis of our SEO strategy.

ROI takes approximately 9-12 months.

Return on Investment

It's improved the number of keywords ranking.
Improved brand equity.
It reduced the time spent on creating editorial calendars.

Data Integration

The quality of data is outstanding and guides both our SEO strategy and weekly content strategy. We appreciate the ability to easily identify what our audiences are actually searching for and the problems that they are trying to solve. The quantity is also sufficient to drive our broader SEO/website strategy.

Strategic Collaboration

We are able to easily identify topics that should guide our content strategy using Conductor.

Support Rating

The onboarding team was excellent to work with and had our keyword strategy defined ahead of schedule. The training process was streamlined and had our users active on the platform on schedule. The customer success and managed services team are where Conductor really shines. The regular call cadence has helped us identify issues with our site structure, and the team proactively made specific recommendations on a resolution.

Alternatives Considered

We switched to Conductor from Moz. The professional services team and the keyword tools were the primary motivation for making the change.

Likelihood to Recommend

Conductor is excellent for formulating a content strategy and easily reporting on site and content performance. Within a week of deploying the platform, we had our keyword strategy in place, and we were able to easily create automated weekly reports identifying gains and losses over the course of the past week.

Usability

Workspaces enable us to organize our work by objective, and makes reporting simple and effective.

Delighted with Conductor

Overall Satisfaction with Conductor Searchlight