TrustRadius
Corporate marketer turned growth hacker
https://www.trustradius.com/content-marketingContentlyUnspecified8.525101
Ben Plomion profile photo
November 05, 2015

Corporate marketer turned growth hacker

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Contently

I used Contently to manage our content needs, writers and get analytics on our owned media programs. Contently has been instrumental in building our newsroom and award winning initiatives such as 'The Programmatic Mind'.
  • Best writers in the industry. I heard that Contently writers can be 'hit or miss' but I never had a bad experience.
  • Good content management workflow.
  • More recently, the tool added some analytics capabilities.
  • UI can always been improved, even though the UI is very good already.
  • Some occasional bugs or mixing features.
  • Saw a consistent 5 time ROI across our content marketing programs, 80% of them were written by Contently.
Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week.
Contently is more appropriate for larger brands. Contently does work for SMEs (we were one of them) as long as they are committed to content.

Contently Feature Ratings

Ideation
7
Approval workflows
8
Content collaboration
9
Content calendar
9
Network for content licensing/production
9
Content hub
Not Rated
Forms / Gated content
Not Rated
Embedded CTAs
Not Rated
Content distribution
Not Rated
Content promotion
Not Rated
Content automation
Not Rated
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
Not Rated
Campaign optimization dashboard
Not Rated
Competitive analytics
Not Rated