Huge network and ease of use!
April 11, 2019
Huge network and ease of use!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Criteo Dynamic Retargeting
Criteo Dynamic Retargeting is a pretty easy and powerful way to start using a retargeting mechanism. We currently use it on all of our business lines, especially in the lower funnel.
- Huge network of publishers: your ads are very very likely to be seen multiple times around the web by your users.
- CPC payment: I particularly like CPC vs CPM, in this way I pay only users who are actually interested in my product.
- Easy of use: Criteo does not require a lot of management effort
- With Criteo you need to be able to delegate to your account and a big part of the job as you can't actively manage the tool. Sometimes this gets a little frustrating.
- The Criteo Team is not the best for customers that like to have detailed explanations and to be hands-on.
- Dynamic Creatives set by Criteo are not the best looking (but they are effective).
- High volumes of conversion at target CPA
- Visibility
- Ease of use
- Google Ads (formerly AdWords)
Criteo has a wider network of publisher and is able to provide better creatives