Huge network and ease of use!
April 11, 2019

Huge network and ease of use!

Eleonora Stoppa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is a pretty easy and powerful way to start using a retargeting mechanism. We currently use it on all of our business lines, especially in the lower funnel.
  • Huge network of publishers: your ads are very very likely to be seen multiple times around the web by your users.
  • CPC payment: I particularly like CPC vs CPM, in this way I pay only users who are actually interested in my product.
  • Easy of use: Criteo does not require a lot of management effort
  • With Criteo you need to be able to delegate to your account and a big part of the job as you can't actively manage the tool. Sometimes this gets a little frustrating.
  • The Criteo Team is not the best for customers that like to have detailed explanations and to be hands-on.
  • Dynamic Creatives set by Criteo are not the best looking (but they are effective).
  • High volumes of conversion at target CPA
  • Visibility
  • Ease of use
Criteo has a wider network of publisher and is able to provide better creatives
Criteo is very well suited for business with a product: the dynamic feed exposes to the user products seen on your website. It is less suited for service providers.

Criteo Feature Ratings