Good platform for retargeting and self running display campaing
April 11, 2019

Good platform for retargeting and self running display campaing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

Criteo helps us to retarget people who visited our products (contact lenses). Our potential customers are going to visit different websites to compare products and prices, and to remind them of our site and the specific product they saw is the best strategy so that we aren't forgotten. Potential problems are an over showing of our banners, resulting in too much pressing. Also, retargeting a customer who already bought is a waste of money, but could be "part of the game".
  • Retargeting on Facebook
  • Dynamic visuals
  • Control of costs
  • Visuals for Instagram
  • I would like to exclude precise domains for our retargeting
  • Good COS, around 20%
  • Brand identity building time over time
I think that Criteo would be well suited for those who sell commodities and products with a high level of competition. In our case, our Criteo account manager manages the campaigns and bidding without asking us, in complete autonomy. This is good for us, no wasting time and an efficiently run campaign.

Criteo Feature Ratings