Item: Criteo Commerce Growth
Rating: 7
Author: Maxime Mauboussin

Overall Satisfaction with Marketing Solutions by Criteo

Use Cases and Deployment Scope

I have been using Criteo for many years now (close to 7 years). It's remarkably easy to implement and to manage. We use it to retarget our audience in order to engage customers into the funnel. It's a good tool of acquisition additionally for other campaigns like affiliation or Google Ad Words. Pay attention to your CPC adjustments for the big periods of commerce.

Pros and Cons

Pros

Retargeting
Tracking
Manage campaign

Cons

User Interface
Last Click attribution

Return on Investment

Last Click Atribution
The difference between analytics and Criteo figures

Alternatives Considered

Rakuten Attribution and Google Ads (formerly AdWords)

It's easier to implement and more quick. Moreover you have an account manager compared to Google AdWords.

Likelihood to Recommend

It's good to use with a correct tracking implementation for basic retargeting. Like moving add to cart scenery or abandoned cart into the funnel of conversion. But I tried the new tool for customer acquisition and in my experience, the ROI is not really high. I prefer to use other channels of acquisition.

Criteo Commerce Growth Feature Ratings

Comments

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My Criteo Review !