1. Home
  2. Advertising Agency Software
  3. Criteo Reviews
  4. User Review of Criteo
My Criteo Review !
April 11, 2019

My Criteo Review !

Maxime Mauboussin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketing Solutions by Criteo

I have been using Criteo for many years now (close to 7 years). It's remarkably easy to implement and to manage. We use it to retarget our audience in order to engage customers into the funnel. It's a good tool of acquisition additionally for other campaigns like affiliation or Google Ad Words. Pay attention to your CPC adjustments for the big periods of commerce.
  • Retargeting
  • Tracking
  • Manage campaign
  • User Interface
  • Last Click attribution
  • Last Click Atribution
  • The difference between analytics and Criteo figures
It's easier to implement and more quick. Moreover you have an account manager compared to Google AdWords.
It's good to use with a correct tracking implementation for basic retargeting. Like moving add to cart scenery or abandoned cart into the funnel of conversion. But I tried the new tool for customer acquisition and in my experience, the ROI is not really high. I prefer to use other channels of acquisition.

Criteo Feature Ratings