Criteo Remarketing an honest review
April 11, 2019

Criteo Remarketing an honest review

Giovanni Paolo Allegrezza | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Criteo Dynamic Retargeting

It is used across the entire organization! It's a powerful channel to drive back traffic and purchases in our business! We saw a reduction in cart drops and an increase in recurrence. The platform and technology is very versatile and can be used to target a very specific group of users and adapt to your current marketing strategy.
  • Scalable
  • Easy to implement
  • Flexible
  • You need to measure incrementality.
  • Need to control the budget constantly.
  • No flexibility in creatives.
  • Good on CPP
  • Good on visits
  • Good on ROI
Well, to be honest, Criteo Dynamic Retargeting should be used in a complementary way with Facebook DPA. This because Facebook has a different inventory and works in a different way using a different layer of data, with a different optimization system and in a different environment! It is different for Google Dynamic Remarketing or other solutions like Jampp or RTB house where you compete for almost the same inventory with less machine learning.
I would recommend Criteo Dynamic Retargeting is a case of e-commerce business and businesses where it is crucial to maintain that your users always engaged. It works best when you have prices and discounts as a competitive factor. It would work less when you have to use static images. It may work better when you don't have a strong CRM and if you do have that you should create a complementary strategy.

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