Item: Criteo Commerce Growth
Rating: 8
Author: Giovanni Paolo Allegrezza

Overall Satisfaction with Criteo Dynamic Retargeting

Use Cases and Deployment Scope

It is used across the entire organization! It's a powerful channel to drive back traffic and purchases in our business! We saw a reduction in cart drops and an increase in recurrence. The platform and technology is very versatile and can be used to target a very specific group of users and adapt to your current marketing strategy.

Pros and Cons

Pros

Scalable
Easy to implement
Flexible

Cons

You need to measure incrementality.
Need to control the budget constantly.
No flexibility in creatives.

Return on Investment

Good on CPP
Good on visits
Good on ROI

Alternatives Considered

Well, to be honest, Criteo Dynamic Retargeting should be used in a complementary way with Facebook DPA. This because Facebook has a different inventory and works in a different way using a different layer of data, with a different optimization system and in a different environment! It is different for Google Dynamic Remarketing or other solutions like Jampp or RTB house where you compete for almost the same inventory with less machine learning.

Likelihood to Recommend

I would recommend Criteo Dynamic Retargeting is a case of e-commerce business and businesses where it is crucial to maintain that your users always engaged. It works best when you have prices and discounts as a competitive factor. It would work less when you have to use static images. It may work better when you don't have a strong CRM and if you do have that you should create a complementary strategy.

Criteo Commerce Growth Feature Ratings

Comments

Please log in to join the conversation

Criteo Remarketing an honest review