Updated August 29, 2015

Cyfe is the best, most easy-to-use, multiple data source reporting tool yet!

Item: Cyfe, by Traject
Rating: 10
Author: Kim Towne

Kim Towne

Digital Analytics Manager | Risk Management Coordinator

Fathom: A Digital Marketing and Analytics AgencyMarketing and Advertising, 51-200 employees

Score 10 out of 10

Vetted Review

Verified User

Software Version

Premium

Modules Used

Google AdWords
Bing Ads
Google Analytics
Google Spreadsheets
Facebook Pages
Facebook Ads
Instragram
Twitter
Custom Text/Image/HTML

Use Cases and Deployment Scope

Cyfe is currently being used as a marketing reporting tool. One of the biggest challenges I have faced working with an agency is consolidating many data sources into a coherent, easy to understand report for clients. Cyfe solves this problem easily. Currently, Cyfe is used to report on everything from paid online advertising to SEO/website analytics to social media marketing success. With Cyfe's capabilities of importing Google spreadsheet data, it can customize any data we need to report that isn't already available in one of the many built-in widgets that pull from various APIs.

Pros and Cons

Cyfe makes it easy to create a professional looking dashboards in a short amount of time. With so many built-in data sources and the intuitive nature of the interface, you can have beautiful looking charts and graphs in no time!
One of the best features of Cyfe is the many data sources built-in and that each dashboard is not constrained to one source. One of the drawbacks I've seen in other tools is the limited ability to pull from multiple Google Analytics profiles, multiple AdWords accounts or from both AdWords and Bing in one dashboard. Cyfe has no such limitation.
Google Spreadsheets - if the data you need to show is not available via an API, being able to pull from Google spreadsheets is a great solution. Once set up, you can add data whenever you need to the spreadsheet and your widgets in the Cyfe dashboard are automatically updated. Huge time saver!

I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

Likelihood to Renew

Cyfe is a cost-effective solution to basic reporting needs, easy to set up and great for ongoing reporting with the automatic comparison to past time period feature.

Likelihood to Recommend

It's important to note that this isn't a forecasting/analysis tool, this is a reporting tool. It reports the data and compares it to the past, very simply. If data analysis is needed or the ability to interact and/or arrange data beyond the basics is what you need, this is not the tool. The questions to ask are:

Do I need to pull data from multiple sources and report the numbers?
Can I save time not having to manually pull numbers into a spreadsheet or other reporting format from common sources?
Do I need a nice, easy to read and understand format that is readily available to share?

If your answer is yes to any of these, then Cyfe is likely to be a good option for you!