B2B Websites should be using Demandbase!
February 13, 2014

B2B Websites should be using Demandbase!

Adam Greco | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction

I use Demandbase to uncover who is accessing my website (and my client's websites) in order to better analyze web traffic and target content based upon Company, Industry and Company Size. It helps me see who is using my website before they self-identify themselves, which helps my sales team know who is interested in our products.


  • Helps B2B companies see what companies, industries and types of companies are interested in their products
  • Allows companies to proactively target content based upon type of company or company size
  • Allows companies to use online chat for specific companies that they are targeting in the sales process


  • There will always be improvements that can be made to increase accuracy of visitor identification, especially from smaller companies using local ISP's
  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
I have heard that some companies use Bizo to do similar types of research/targeting, but I have not worked with them much. I believe they have a more ad-network model vs. the IP lookup method employed by Demandbase.
Once you have the information Demandbase provides, it is hard to live without it.
Demandbase is most helpful for B2B companies or for websites that have a B2B component


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