Great Data for B2B
March 01, 2014

Great Data for B2B

Elizabeth Lawson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Integration with Google Analytics
  • Integration with BoldChat

Overall Satisfaction

We are use DemandBase to add the "who" to our website traffic and activity, without forcing users to log into the site. We are able to gain insight into our account based marketing, add web personalization and send firmographic information on the back end to reps for click to chat on the site. For B2B companies this information is so valuable!


  • Add Company information to web traffic.
  • Fill out hidden fields on forms to reduced required fields and increase conversion rates.
  • Add custom fields to the web traffic such as Customer vs. Prospects.


  • They should add the ability to easily add the Duns number to your web data if you have a contract with D&B.
  • Better customer service through click to chat by providing the rep with detail information from DemandBase.
DB was the only company we considered for reverse IP lookup.
The integration with web analytics is great and any questions I have had were quickly addressed by the great team we work with.
Critical info for B2B companies.


I send all of my questions to our rep and I get quick responses and she is great about also following up with the support team to make sure my questions were answered.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Our rep is working with me to create a custom variable that allows us to separate our web traffic int Customer, Partner and Prospect. This information will be great to see how different users interact with the site and which pages are most useful for them.


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