Overall Satisfaction with Demandbase
Denmandbase allows us to create personalized user experience for anonymous visitors on our site, leading to higher engagement and conversion.
Demandbase basically provides additional data such as industry, industry, whether the visitor company is B2B or B2C, etc. about the visitors to our sites.
We have currently implemented it on selected sites and have plans to implement it all the external sites.
Demandbase basically provides additional data such as industry, industry, whether the visitor company is B2B or B2C, etc. about the visitors to our sites.
We have currently implemented it on selected sites and have plans to implement it all the external sites.
- Demandbase provides easy integration with Adobe Analytics. This is available through a connector or through APIs which can be embedded in the website pages
- Demandbase attributes are available in Adobe Target for targeting purposes
- Demandbase data is available for reporting in Site Catalyst just like other custom evar and sprops
- It would be nice if the connector to Adobe Analytics allowed more attributes to be selected. Currently the connector is limited to 8 fixed and 8 custom variables be selected.
- Demandbase provides company info, our users are looking for site info as well. E.g. Most big enterprises have multiple locations and our users will like to get to business site for targeting.
- Enabled us to do account based targeting that is expected to have good ROI
- Enabled us to do industry based targeting that is expected to be a big deal
- Provided us better insights about visitors to our site, allowing us to analyse their behaviors better.
- Not applicable
Using Demandbase
Demandbase data is integrated with Adobe Site Catalyst and Adobe Target and therefore available to all EMC marketing teams.
These teams use this data to better understand their audience industry, sub-industry, size, B2B/B2C, etc to make appropriate business decisions.
This info is also used to create personalized experiences for the visitors on the site.
These teams use this data to better understand their audience industry, sub-industry, size, B2B/B2C, etc to make appropriate business decisions.
This info is also used to create personalized experiences for the visitors on the site.
Demandbase Implementation
- Implemented in-house