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Demandbase Review 9 of 15
User Review: "Demandbase works!"
https://www.trustradius.com/account-based-marketing-abmDemandbaseUnspecified8.133101
Marc Hansen profile photo
March 05, 2014

User Review: "Demandbase works!"

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

Demandbase is a great product and provides excellent results. We primarily implemented Demandbase within the marketing department to clean and append account data through the Marketo integration. We plan to begin testing it for account-based targeting on landing pages, display ads and other website features in the near future. No complaints so far.
  • Account-based marketing
  • Automated data cleansing
  • Company-targeted advertising
  • Content targeting
  • Account data quality
  • "Account Short Names" are sometimes unusable and require manual cleansing
  • Increased employee efficiency
  • More control and accuracy over CRM account data
  • Increased lead conversion
  • Improved reporting
We plan to continue integrating and testing Demandbase across all areas of our website and marketing campaigns.
Very effective for B2B demand gen through content marketing and targeted ads