Demandbase does its job well with a few workarounds
Anonymous | TrustRadius Reviewer
January 28, 2020

Demandbase does its job well with a few workarounds

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Demandbase

Demandbase is used solely by the sales and marketing departments for the purposes of ABM ad campaigns and targeting. By searching companies by intent, we are able to better narrow down and identify the prospective companies with the highest probability of a meeting or sale. The platform works great in allowing us to see which of these targeted companies have visited our website quickly and easily.
  • The targeting campaigns are very effective and create a high volume of impressions.
  • The company database is quite extensive and it's rare a company isn't in there.
  • Importing contacts can be a challenge when the names don't line up properly.
  • Adding companies to a subsequent list could be much easier.
  • Created a number of quality impressions with qualified buyers within our target organizations.
  • Has immensely helped the ABM team qualify and target leads.
ZoomInfo has an Intent feature, but it is a significant addition and we haven't used it yet. From the video shown to us customers, it looks to be very similar, however ZoomInfo falls behind Demandbase in a number of categories and I'm unaware of them offering targeted advertising through their platform at this time.
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.

Do you think Demandbase delivers good value for the price?

Yes

Are you happy with Demandbase's feature set?

Yes

Did Demandbase live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase again?

Yes

Demandbase is great for focused ABM activities or large pool targeting. However, the process to not only import but verify and explore each contact is time consuming; so either real focused ABM activities, where you have the time to double check and explore the information or it's great for large imports, where it's alright if 15%-30% don't import and it doesn't matter that you're missing that much.