TrustRadius: an HG Insights company

ZoomInfo Sales

Score8.2 out of 10

1,875 Reviews and Ratings

What is ZoomInfo Sales?

ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.

Top Performing Features

  • Salesforce integration

    Integrates with the Salesforce.com CRM platform.

    Category average: 8.4

  • Advanced search

    Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

    Category average: 8.4

  • Company information

    Information about companies/accounts is available and high quality.

    Category average: 8.4

Areas for Improvement

  • Data hygiene

    Helps users maintain clean lists and records, including duplicate management.

    Category average: 7.4

  • Sales email templates

    Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.

    Category average: 7.1

  • Append emails to records

    Allows users to selectively or automatically append email threads and attachments to leads/contact records.

    Category average: 7.3

Quality Product for Lead Generation

Use Cases and Deployment Scope

I use ZoomInfo for prospecting and it has been a useful tool to bring in new leads.

Pros

  • Industry specific searches
  • Qualified contact info
  • Full listing of potential targets

Cons

  • Provide deeper searches within target companies
  • Make real-time streaming data available at all levels
  • Provide more geographical options within a state

Return on Investment

  • ZoomInfo has made prospecting much more productive
  • I have been able lock in on the industries that have been profitable for me in the past
  • It has improved the sales process from where I had been prior to signing up

Usability

Alternatives Considered

LinkedIn Sales Navigator

Other Software Used

Syncore by Facilisgroup

ZoomInfo Sales Top in Class Data but Pricey

Use Cases and Deployment Scope

We utilize it for sellers to create prospecting lists, conduct customer research, and map customers. We also utilize, from an operations perspective, enrichment of our CRM (Salesforce) and leads as they come in from our website. We have it connected to LeanData, so when a lead comes in from the website to Marketo and then to LeanData, it is enriched.

Pros

  • Sales Data Enrichment
  • Prospect List Building
  • Customer Research
  • Customer Mapping

Cons

  • Price, it is expensive
  • Support is limited and delayed
  • UI is a little outdated
  • Lots of moduales

Return on Investment

  • Negative is the company data can be outdated or incorrect
  • Positive is the contact data is best in class
  • It's list for sellers are great

Usability

Alternatives Considered

Apollo.io, LinkedIn Sales Navigator and Clay

Other Software Used

LeanData, Salesforce Agentforce Sales, Clari, LinkedIn Sales Navigator, Gong, Anthropic Claude

ZoomInfo made our prospecting faster and more focused

Use Cases and Deployment Scope

we use ZoomInfo for prospecting, generating leads, extracting the data. We also do draft some emails using their AI feature. So it helps us to draft some personalized emails as it helps us to send 100 emails per day. Also they have calling features so if we have any contact immediately we can call that person. Apart from that the ZoomInfo extension is also very helpful as it extracts the contact details in a second so that we can directly call them or reach out to them via email. And after clicking on the ZoomInfo logo we can get all the information about the person, the company that he is associated with. Also when we search for a company it reflects all the information along with the tech stack, the revenue, employee size and location of the company. Also it helps us with the scoops which helps us to get some intentful data where we can write to the people where we know that they have some intent and they can buy our services. Apart from that, the ZoomInfo also helps us to export any contact which is not present in the CRM so it's get integrated with our Salesforce CRM very easily. So if you want to export any contact which is not in CRM we just have to click on export and it directly gets exported to the Salesforce and we can see their CRM record in the Salesforce. So yeah, so ZoomInfo helps us in these many things also. It helps us to upload our Excel list into over there in the ZoomInfo where we can start reaching out and calling to them, to our list, not just the list that we generate via ZoomInfo.

Pros

  • Gives updated contact details
  • Scoop feature gives good insights
  • Intent feature helps us to go after the prospects where we know what is the requirement
  • Integrates well with our CRM Salesforce
  • Helps us in knowing the tech stack of the company we are going after.

Cons

  • I think ZoomInfo should have a dialer feature that allows us to dial any number.
  • ZoomInfo should increase the number of emails that we send per day
  • ZoomInfo should help us add multiple email domains so we can send emails via different domains, so it protects any particular email ID from getting spammed

Return on Investment

  • We’ve seen a clear lift in our pipeline quality. Instead of chasing random leads, we are reaching out to the right people, which leads to more meaningful conversations.
  • Our outreach speed has improved a lot. With quick access to data and AI-assisted emails, we can connect with more prospects in less time without it feeling like spam.

Usability

Alternatives Considered

Apollo.io and Lusha

Other Software Used

CallHippo, LinkedIn Sales Navigator, Outlook4Gmail

ZoomInfo has become our trusted resource for our growth plans

Use Cases and Deployment Scope

The detail on prospective customers is amazing. We have never had this much accurate data to utilize for our growth plans. After using ZoomInfo for just five months, the number of prospects to buy in our database has grown fourfold. It has been worth every penny.

Pros

  • Detailed accurate data
  • Deeper information on multiple departments
  • Emails, direct numbers and cell phone numbers are priceless

Cons

  • The ability to delete companies we do not want to connect with from research via intent would be great

Return on Investment

  • In five months our database of accurate and relevant data on prospects to buy has grown fourfold

Usability

How good is ZoomInfo.

Use Cases and Deployment Scope

ZoomInfo is used daily in our company to search for individuals' data. Can include name, location, organization, phone number, email address, etc. This is invaluable to our Sales/Marketing and Business Development Teams. We have found the data to be generally very accurate and useful when we want to gain insights into an existing or prospective client, or even a new vendor.

Pros

  • Easy to use search function.
  • Great page layout giving all data at a glance.
  • Accurate data.

Cons

  • Great resource - not sure where it could improve.
  • Be nice if data could be harvested and exported as a CSV rather than manual extraction.

Return on Investment

  • Improved Sales Pipeline Generation.
  • Accelerated Win Rates Through Better Targeting.
  • Enhanced Seller Productivity.
  • Stronger Account Planning & Multi-Threading.
  • Improved Territory & TAM Planning.

Usability

Alternatives Considered

Lead Forensics and LinkedIn Premium Business

Other Software Used

Salesforce Agentforce Commerce, Mission Control - Project Management Software, Bloom Growth