TrustRadius
Read Jeff Hendricks's full review
Read David Schwartz's full reviewRead Amanda Richards's full review Read Dan Sherman's full review Read Erika M. Barth's full review Read Aaron J. McReynolds's full review Read Aubrey Dixon's full review Read Doug Anderson's full review Read Phil Markham's full review Read DJ Kline's full review Read Shane Finnegan's full review Read Whitney Slothower's full review Read Soraya Hirani's full review Read Denny Marlin's full review Read Christy Davis's full review Read Brad Wilkerson's full review Read this authenticated review Read this authenticated review Read this authenticated review Read this authenticated review Read this authenticated review Read this authenticated review Read this authenticated review Read this authenticated review Read this authenticated review
ZoomInfo provides detailed profiles for millions of business professionals and businesses.https://dudodiprj2sv7.cloudfront.net/product-logos/5g/Dl/9T2PMTNJ53NI.PNGZoomInfoZoomInfo for direct lines2019-02-08T03:39:37.195ZWe use ZoomInfo to identify direct lines for the outbound sales development team. ZoomInfo's data accuracy is second to none. The tool has become indispensable and drastically improved our dial to conversation conversion rate.,Providing direct lines for top level executives
Building target account lists based in specific criteria
Integrating with SFDC to minimize the amount of manual data entry,Sometimes ZoomInfo does not quickly update contact information when that contact leaves the account,10,Improved dial to conversation 4 times
More than tripled the number of booked appointments by outbound SDR team on a monthly basis,DiscoverOrg,InsideSales.com Predictive PowerDialer, LinkedIn Sales Navigator, HubSpotJeff HendricksZoomInfo Adds Value!2018-10-11T15:42:22.942ZUsed across the sales, sales dev, and marketing ends of NVM. Helps us find contact info for people we need to reach but otherwise couldn't. Things like emails and phone numbers (both direct and HQ phones) allow us to reach VIPs in various companies who are important for us to reach. Very happy with ZoomInfo.,Getting phone numbers with a high accuracy rate
Getting emails with a high accuracy rate
Allowing us to sift through companies for people with titles we're looking for,Occasionally people have left company (but not such a high rate)
Sometimes phone numbers are off
Login is extremely annoying,10,Overall ZoomInfo has allowed us to reach contacts at various companies far faster and more feasibly
Has allowed me to optimize my LinkedIn Sales Navigator searches by adding a layer of actually being able to reach contacts directly
By importing to Salesforce, we've been able to improve our Salesforce data and add more relevant contacts to lists when it comes to outbound outreach,LinkedIn Sales Navigator,Microsoft Office 365, LinkedIn Sales Navigator, Salesforce LightningDavid SchwartzHelp your sales team lead the way2018-10-11T15:22:53.192ZAt my company we use ZoomInfo in our sales department. It provided valuable information on potential companies as well as a way to find different contacts in order to reach the person.,Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
Provides information on a network of individuals to target your outreach.,When they upgraded, the transition could have been smoother. I found that I switched back and forth a lot.
At times I came across outdated information.,9,I don't have access to hard number on the results it provided to my company.,Datanyze, Hunter and LinkedIn Sales Navigator,LinkedIn Sales Navigator, Datanyze, HunterAmanda RichardsZoomInfo: best thing available but doesn't have everything2018-10-11T15:17:55.971ZWe sell a niche product that has to reach very specific people within large organizations. Our sales team uses ZoomInfo to call and email those folks. We use the product primarily within Salesforce. Previously we had used Data.com/Jigsaw in the past but that product is no longer available. The biggest issue we have is getting directly in touch with the correct people. ZoomInfo provides that data.,ZoomInfo has great organization within the database. It is very easy to find people and companies.
ZoomInfo has outstanding integration with Salesforce and I love the Chrome extension.
The information I've gotten on ZoomInfo would have been very difficult for me to find elsewhere.
As a software company, having data on what systems our prospect is using is vital information.,Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
Often there are people who are not in ZoomInfo.
ZoomInfo can't import data from its website on the lower version of Salesforce.
The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
I have huge pressure to perform better because the cost is so high for this product.,7,When the lead is correct, it's awesome. Definitely getting more access to more qualified leads.
The amount of time it takes to enter data has been improved.
Trade shows and new companies are much easier to reach. I've gotten through to more people that I wouldn't have otherwise.,Lead411, DiscoverOrg, Salestools.io, D&B Hoovers (formerly Avention) and Salesgenie,Salesforce.com, ContactMonkey, PardotDan ShermanGive ZoomInfo a Try2018-10-11T14:50:13.915ZWe currently using ZoomInfo in our inside sales organization. As a Sales Development Representative, our group is constantly in search of a prospect's city, state, phone number, company, how large the company is, etc., so that we can align a meeting to the correct outside sales rep. Many of the prospects do not give us this information up front, so we need to use ZoomInfo to add this info into Salesforce.,ZoomInfo does a great job of providing info for smaller companies that do not have employees listed in other databases, such as Discover.org
I like that I can just click on the company and usually find an accurate employee head count to be able to align the prospect to the correct rep.
Many times I've used ZoomInfo to determine if an employee is still with a company. If they have moved to another company, I can still find the new company and phone number, usually.,I think that an annoying thing about ZoomInfo is that you don't get an exact address for remote employees or current employees other than, for example, the state and city. I would like to see the actual mailing addresses.
ZoomInfo does not always have the most accurate company info for every employee. I personally find that I have to compare any person I find on ZoomInfo with LinkedIn just to try my best to determine if they actually are still working at that company.
If you spell a prospect's name wrong, there is no feature to do a best guess on who it might be as does Google if you misspell a name. I wish this could happen on ZoomInfo.,8,I have been able to call more prospects and email them faster since I was able to find their info easily.
A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.,DiscoverOrg,DiscoverOrg, Outreach, LinkedIn Sales NavigatorErika M. BarthUnspecified
- Home
- Sales Intelligence Software
- ZoomInfo Reviews
ZoomInfo
300 Ratings
Score 8.3 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>ZoomInfo Reviews
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
ZoomInfo
300 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>Score 8.3 out of 101
Show Filters
Hide Filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role
Reviews (1-25 of 143)
February 07, 2019
User Review: "ZoomInfo for direct lines"
Professional Training & Coaching, 11-50 employees
We use ZoomInfo to identify direct lines for the outbound sales development team. ZoomInfo's data accuracy is second to none. The tool has become indispensable and drastically improved our dial to conversation conversion rate.
- Providing direct lines for top level executives
- Building target account lists based in specific criteria
- Integrating with SFDC to minimize the amount of manual data entry
- Sometimes ZoomInfo does not quickly update contact information when that contact leaves the account
If you have outbound sellers (SDRs and AEs alike) I highly recommend ZoomInfo for I’d direct lines. You will see an increase in dials to conversation which leads to more appointments, opportunities, and revenue. If you have an inbound team that is following up on prospects who have filled out a form and have provided their direct lines, your team may not use Zoominfo as often as the outbound team.
October 11, 2018
User Review: "ZoomInfo Adds Value!"
Sales Development Representative
NewVoiceMediaTelecommunications, 201-500 employees
Used across the sales, sales dev, and marketing ends of NVM. Helps us find contact info for people we need to reach but otherwise couldn't. Things like emails and phone numbers (both direct and HQ phones) allow us to reach VIPs in various companies who are important for us to reach. Very happy with ZoomInfo.
- Getting phone numbers with a high accuracy rate
- Getting emails with a high accuracy rate
- Allowing us to sift through companies for people with titles we're looking for
- Occasionally people have left company (but not such a high rate)
- Sometimes phone numbers are off
- Login is extremely annoying
As I've stated in previous pages, ZoomInfo is really strong when it comes to providing us with the ability to reach contacts across various channels at different companies that would otherwise be pretty much impossible to reach. From a sales (and especially sales development) perspective, this is very helpful and appropriate. I suppose it would be inappropriate for teams not needing to reach contacts at various companies (so, for example, tech developers and so on).
October 11, 2018
ZoomInfo Review: "Help your sales team lead the way"
Marketing Development Rep
APS PayrollHuman Resources, 51-200 employees
At my company we use ZoomInfo in our sales department. It provided valuable information on potential companies as well as a way to find different contacts in order to reach the person.
- Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
- Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
- Provides information on a network of individuals to target your outreach.
- When they upgraded, the transition could have been smoother. I found that I switched back and forth a lot.
- At times I came across outdated information.
ZoomInfo is well suited for sales positions that are looking for quick leads and trying to do basic profiling. It would be less useful for someone trying to build a detailed portfolio/profile on a company/individual.
October 11, 2018
Review: "ZoomInfo: best thing available but doesn't have everything"
Sales Representative
ERP Integrated SolutionsComputer Software, 51-200 employees
We sell a niche product that has to reach very specific people within large organizations. Our sales team uses ZoomInfo to call and email those folks. We use the product primarily within Salesforce. Previously we had used Data.com/Jigsaw in the past but that product is no longer available. The biggest issue we have is getting directly in touch with the correct people. ZoomInfo provides that data.
- ZoomInfo has great organization within the database. It is very easy to find people and companies.
- ZoomInfo has outstanding integration with Salesforce and I love the Chrome extension.
- The information I've gotten on ZoomInfo would have been very difficult for me to find elsewhere.
- As a software company, having data on what systems our prospect is using is vital information.
- Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
- Often there are people who are not in ZoomInfo.
- ZoomInfo can't import data from its website on the lower version of Salesforce.
- The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
- I have huge pressure to perform better because the cost is so high for this product.
If you need phone numbers, there are two good options. The other option is 50% more cost. I've gotten direct numbers to many contacts that I wouldn't otherwise be able to reach. Often I've found my information out of date and ZoomInfo has accurate information. This is by far the most accurate of any phone and email database available. It's also much larger in scope than any other database I've tried.
October 11, 2018
User Review: "Give ZoomInfo a Try"
Enterprise Select Sales Development Rep
NutanixComputer Software, 1001-5000 employees
We currently using ZoomInfo in our inside sales organization. As a Sales Development Representative, our group is constantly in search of a prospect's city, state, phone number, company, how large the company is, etc., so that we can align a meeting to the correct outside sales rep. Many of the prospects do not give us this information up front, so we need to use ZoomInfo to add this info into Salesforce.
- ZoomInfo does a great job of providing info for smaller companies that do not have employees listed in other databases, such as Discover.org
- I like that I can just click on the company and usually find an accurate employee head count to be able to align the prospect to the correct rep.
- Many times I've used ZoomInfo to determine if an employee is still with a company. If they have moved to another company, I can still find the new company and phone number, usually.
- I think that an annoying thing about ZoomInfo is that you don't get an exact address for remote employees or current employees other than, for example, the state and city. I would like to see the actual mailing addresses.
- ZoomInfo does not always have the most accurate company info for every employee. I personally find that I have to compare any person I find on ZoomInfo with LinkedIn just to try my best to determine if they actually are still working at that company.
- If you spell a prospect's name wrong, there is no feature to do a best guess on who it might be as does Google if you misspell a name. I wish this could happen on ZoomInfo.
I think the best use of ZoomInfo is to find out email addresses and phone numbers for prospects that are not listed already in Salesforce. The worst time to use ZoomInfo is if you are looking to submit a direct mailer to the prospect and are looking for a specific address of where they work. There usually is only a state or city listed for each prospect.
January 07, 2019
Review: "Streamline the mining process with ZoomInfo"
Senior Corporate Account Executive
QualtricsComputer Software, 1001-5000 employees
We use ZoomInfo to mine and source new contacts for our sales prospecting efforts. The tool is used across the entire Sales and Sales Development organization regularly and has been a fantastic resource for sales reps to go deeper and further into organizational hierarchies quickly and easily. This is our primary mining tool.
- Finds contact information. Phone numbers, email addresses, etc.
- Determines organizational hierarchies easily.
- Streamlines the process for sales reps to mine potential prospects.
- It would be nice to remove some of the necessary steps required and use AI to streamline the suggestions.
- Make recommendations based on previous search histories readily available.
- Integrations with other systems.
Well suited for finding contacts and leads who are often hard to find. Fantastic tool for finding information such as phone numbers, email addresses, and business information.
Weaknesses would be that it lacks integrations to other software that I use daily for similar tasks. If these could all be linked, I would use the product much more.
Weaknesses would be that it lacks integrations to other software that I use daily for similar tasks. If these could all be linked, I would use the product much more.
August 24, 2018
Review: "Easily Find Contacts of All Types with ZoomInfo"
Finance Administrator
ArkadinTelecommunications, 1001-5000 employees
ZoomInfo is used by multiple departments at our company. The primary use for ZoomInfo is to assist the sales team in finding potential leads and new clients. It is really helpful to be able to search by industry and not just a specific person or company. Our Accounts Receivable department also regularly uses ZoomInfo in order to track down customers that are unresponsive.
- ZoomInfo allows you to find potential clients and partners by searching within a particular industry as well as for a particular company size.
- ZoomInfo categorizes contacts into specific categories such as HR, Finance, IT, Customer Service, etc so you can ensure you are reaching the right department for your needs.
- ZoomInfo also provides company info such as the revenue cap, number of employees, and how long they have been in business.
- ZoomInfo allows you to create lists of contacts & store them right on the website.
- I have found that contact info is not always the most up-to-date on ZoomInfo.
- ZoomInfo charges "credits" to export contacts into SalesForce, so you either spend extra money or a lot of time getting the contact info transferred over.
- It is frustrating that if the page is refreshed you have to start all the way over with your search.
ZoomInfo is really helpful for any business. Our company first started using it for sales leads, but our Accounts Receivable department now considers this a necessary software as well. Any size or type business can benefit as well since there are so many different filters you can apply to your searches.
December 14, 2018
ZoomInfo: "Accurate Data, Easy-to-Work-with Pricing Model"
Head of Demand Generation
BabelwayComputer Software, 11-50 employees
As we began to look at ways in which we could effectively conduct outbound campaigns, we needed to find a reliable solution for prospect contact information. Previously, we had used another vendor that really fell short in this area and our marketing suffered as a result. This time around as we looked at doing email marketing, cold calling, and direct mail --- ZoomInfo provided data that was often accurate and trustworthy.
- Provides accurate prospect data - Names, titles, phone numbers, and addresses were usually spot on. ZoomInfo has technology to collect these from the email signature lines of thousand of people. This data is regularly updated.
- Good licensing model - The old way of working with prospect lists was you were granted a certain time period to use prospect data and then once that time passed, you were on your honor to stop using it. (Hard to do in today's world ... like putting a Genie in a bottle.) ZoomInfo gives you access to an online database that is continuously refreshed. Once you download a contact, a credit has been used. You keep the info for as long as you like.
- Comprehensive database - We've been able to access thousands of names in a variety of industries (and sub-industries) as well as competitor customer data. The breadth is pretty impressive.
- Tagging used contacts - We struggled figuring out how to tag contacts from a list that were used (downloaded) previously and had some overlap as a result. Once we found a good way of doing that, ZoomInfo was good at crediting back contacts that were inadvertently used twice.
- Incomplete information - Even though most of the data was good, the number of contacts that were missing email, phone, or other information was not insignificant.
Great for companies wanting very solid data for outbound campaigns. Beats list scrapping services or other (more traditional) list vendors. Could also be of use in a Sales Development/Account Research capacity. You have to pay for # of users of the platform, which is a little unnecessary from my standpoint.
October 18, 2018
ZoomInfo Review: "A high-value, user-friendly, low-headache market intelligence solution!"
Systems Architect
UnispaceArchitecture & Planning, 201-500 employees
Our Marketing, Business Development, and Client Relations teams all use ZoomInfo for Account and Contact information. This includes enriching existing account and contact information as well as acquiring new data. The sidebar plugin is handy for ad hoc inquiries, typically used by Business Development and Client Relations. The ZoomInfo platform search and enrich tools are used primarily by our Marketing teams.
- The ZoomInfo Salesforce integration is very user-friendly, especially the "update all" functionality.
- The ZoomInfo chrome plugin ReachOut is another convenient and user-friendly. Speed and convenience are prerequisites in the fast-paced sales world.
- ZoomInfo provides a value effective global Account and Contact solution. We use this platform in dozens of countries on five continents and get good information without breaking the bank.
- I get a number of questions asking if there is any way we can prevent ZoomInfo from logging out of the Salesforce integration. if there was an SSO solution that could tie in with Azure login it would be very helpful.
- Some of our associates in the APAC region feel the ZoomInfo Contact data is often lacking completeness and is sometimes out of date.
ZoomInfo is a value effective solution, well suited for teams that require both a convenient and specific Account and Contact data resource at their fingertips, as well as the heavy-lifting platform capabilities needed when larger campaigns are being formulated.
October 11, 2018
Review: "ZoomInfo has the largest database of information"
Enterprise Account Executive
MetriclyInternet, 11-50 employees
It is being used by Sales only. No other department uses ZoomInfo currently at Metricly. In Sales, we use it to find the correct emails. We also use it to find direct lines to specific contacts within companies. It is used all day/every day when sourcing companies. Some people in Sales also use it to find the percentage of the company in engineering, etc.
- Finding a prospect's email
- Finding direct lines to prospects
- Finding percentages of each department within a company
- Sometimes outdated information
- Does not have email verification on it. Currently, use a 3rd party free tool
- Takes 6-12 months to add new employees to companies
ZoomInfo is well suited when looking for prospects' information. At times company email schemes can be difficult to guess or find out. It does a great job here. ZoomInfo is also the best place for direct lines and extensions that I have seen.
ZoomInfo is not the best place to find new employees who were hired within the last 6-12 months.
ZoomInfo is not the best place to find new employees who were hired within the last 6-12 months.
October 10, 2018
Review: "ZoomInfo Is An Essential Prospecting Tool That Every Sales Professional Should Consider"
Account Manager
Jinfonet SoftwareComputer Software, 51-200 employees
Our entire sales department, from the BDRs to the Account Managers, is using ZoomInfo to prospect accounts, in search of solid, relevant contacts for us to reach out to. We generate a list of companies using another solution, and then we use ZoomInfo to look through a list of everyone that works at the company. ZoomInfo shows the name and role of the employee, as well as their email and/or phone number. You can check a box next to the name of each of the contacts that you want, and then you import them and it extracts their contact info. ZoomInfo is critical to how we do business and how we engage with prospects. We rely strongly on this solution for bridging the gap between us and our prospects. I highly recommend it to any considering.
- ZoomInfo integrates very well with other solutions. For example, we integrate it within our Salesforce so that we can access it while using Salesforce. It creates a seamless prospecting experience.
- ZoomInfo has a very user-friendly interface. The options for filtering the list of contacts by name or by position make it easy to sift through the data and find the best contacts.
- ZoomInfo has contact info for most of its contacts. This is a huge strength because just having the name of the CEO, CTO, or Product Manager isn't the best strategy. That's where ZoomInfo comes in and can give you their email and phone number.
- Sometimes the contact is no longer at the company, which can be a bit annoying.
- Sometimes the email or phone number is not accurate.
ZoomInfo is extremely well suited for employees who need to reach out to prospects through a cold call or cold email. It will give them the critical information they need to accomplish that task. ZoomInfo is also very helpful when you find the CEO or CTO on a company's website, and need to find their specific information. You can search for them on ZoomInfo and secure it.
October 10, 2018
ZoomInfo Review: "The ultimate sales sidekick"
Marketing Project Coordinator
Stego Industries, LLCFinancial Services, 201-500 employees
ZoomInfo was being used by both the sales and marketing departments. ZoomInfo provided our sales department with company and employee information they could use during prospecting/cold calling. Rather than relying on outdated record information housed in the database, the sales department was able to cross-check account information with ZoomInfo information to make sure that they had the most up to date records. ZoomInfo was an easy way to quickly gather necessary contact information such as direct line, email, and even employment history to create a robust record in the CRM.
- Provides critical contact information such as direct line, email, affiliations, employment history, and even education. All of this can be used while prospecting clients.
- ZoomInfo is able to integrate with Salesforce, which makes importing and updating new contacts 100 times easier. Within the ZoomInfo portal on a Salesforce company record, you have the ability to filter by location, department, and even employee name to find the correct contacts.
- Once the Zoominfo Chrome extension is downloaded, you are able to access basic company information from within your Chrome browser. This feature is especially helpful when sales representatives are conducting research on potential clients (companies), but do not have a record created in the CRM. You can see number of employees, company phone, location, industry, etc.
- Sometimes provides outdated information.
- If your Salesforce has customized fields on contact records, uploading new contacts directly from ZoomInfo might not work properly.
- I cannot think of a third con about ZoomInfo.
I believe ZoomInfo is great for sales teams that are conducting a lot of prospecting. ZoomInfo is an easy way to keep your database up to date and easily discover/research new companies or clients to contact. The only reason I would give ZoomInfo a 9/10 is due to the outdated information. I'm not certain how they pull their information, but our company record always listed our old address location even though we had been at our new location for 1 year +.
October 10, 2018
User Review: "Love ZoomInfo!"
Enterprise Partnerships
DoorDashComputer Software, 51-200 employees
ZoomInfo is used by our sales team to identify key prospects within accounts and obtain their contact information for outreach purposes. It's a solution for our prospecting purposes.
- List contacts in terms of relevance
- Ability to filter by job title and function
- Account List upload option and bulk prospect search
- Some of the contacts listed in there are long gone out of the company
- Some contacts do not have a job title listed
- Occasionally, the phone numbers provided are wrong numbers
ZoomInfo is a power tool for sales teams. However, I don't know of another department that could make good use of the tool
October 10, 2018
User Review: "ZoomInfo is Zoomtastic"
VP of Marketing
Icon Structures, Inc.Financial Services, 201-500 employees
We use ZoomInfo to help build marketing lists for marketing automation campaigns. We have bought as many as 1 million contacts in a year. The sales team also uses ZoomInfo to prospect.
- Segmentation - They do a good job of segmenting lists by multiple categories.
- Accurate information - email addresses and phone numbers are accurate 98% of the time.
- They work with us to makes sure our needs are met.
- They help us come up with creative solutions that meet our needs.
- More segmentation - more segmentation is always good.
- Slightly better interface for downloading and managing lists.
- Slightly better "standard" pricing.
It's great for building generalized segmented mass marketing prospecting lists, but not as useful for very specific lists or very customized lists.
It's great for verifying contact information.
It's great for verifying contact information.
October 17, 2018
ZoomInfo: "Review from a Client Sales Exec and end user perspective"
Client Sales Executive
ConcurComputer Software, 5001-10,000 employees
I like ZoomInfo and the convenience of having the data feed into my accounts in Salesforce. Simply finding the contacts/prospects you need and then clicking to add them into the account is super convenient.
- Sorts by most important title so decision makers show up first typically
- Click to add saves time and data entry
- Shows how current the data is with a date stamp to the right of each contact
- First, sometimes I still have to search LinkedIn and add people manually at times. That is somewhat natural due to turnover I am sure.
- Second, and this may be a setting on my company's part, not certain, I now have to login to ZoomInfo ever day whereas it used to keep me logged in for long periods of time, even months.
Even with a couple of issues that are not perfect, I would still be very sad to see it go, so 9/10 for this one.
October 17, 2018
User Review: "I really like ZoomInfo"
Senior Account Executive
Terminus: Account-Based MarketingComputer Software, 51-200 employees
Our account executive team and sales development team both use ZoomInfo to find new accounts and contacts to reach out to. It allows us to find contact information for companies we want to sell to.
- You can find data that you can't get from LinkedIn
- You can get a lot of direct phone numbers
- Even if the contact info for a specific person is not available, you can fine the email nomenclature for another employee in the organization.
- I'm not a fan of the updated interface
I would imagine any B2B sales organization could benefit from ZoomInfo.
February 05, 2019
User Review: "You need ZoomInfo"
Verified User
Manager in Sales
Computer Software Company, 51-200 employeesZoomInfo is used to determine geography, employee count, and correct lead information during the pre-sales period. ZoomInfo is used every day and is a staple to our prospecting. It is used by our business dev group and it helps us address the issue of bad data and finding true decision makers.
- Accurate lead information.
- Easy to upload to SFDC.
- Expansive database.
- I think the inside information for each company could be buffed up a little more.
- The quick company overview can be improved.
- Upgraded filters that allow more detailed searches.
The majority of the time I am able to search a specific company, find the decision maker and have their correct contact information. I can always rely on ZoomInfo to have accurate data and rest assured that when I make my dials, they count. It makes my job so easy! I don't know what people would do if they didn't have ZoomInfo.
October 11, 2018
Review: "ZoomInfo is a must-have tool for sales prospecting"
Verified User
Account Manager in Sales
Computer Software Company, 501-1000 employeesZoomInfo is being used by our SDR team here and some of our AEs as well. It's a great tool for finding accurate direct phone numbers and email addresses for key contacts while prospecting into accounts. Reaching people directly on the phone is key in today's world of sales as 1) it is easier to sell in general in real-time, and 2) getting a negative response allows you to get that person out of your hair immediately rather than continuing to spend additional time/touches via email over the following days/weeks.
- Very accurate contact information for prospects' direct lines and emails.
- Allows you to quickly sync prospects into your CRM with the click of a button.
- Gives you a great, updated overview of titles & positions within your targeted account.
- Simple UI and user friendly tool.
- Security issue discussions have popped up in the news and by word of mouth.
- Some of the filtering capabilties in general with the tool could be improved.
- Some information, like how long a contact has been with a company, is a bit outdated and could be better cleaned up.
I recommend ZoomInfo to any person or organization who is in sales and needs to quickly connect with people. I've used many tools in this area in my time as both an SDR and an AE and this is the best tool I have yet to come across. 8 out of 10.
January 02, 2019
ZoomInfo Review: "An effective tool for data intelligence."
Verified User
Manager in Sales
11-50 employeesIn my organization, both the Sales and Marketing teams use this wonderful tool. With the help of this tool, we get direct contact information for our prospective clients. On this platform, we can get information from all kind of industries. It provides genuine contact details so our teams can save lots of time.
- It provides information from all the industries.
- I can get contact details of people of different management level in the same organization.
- It can provide information about the people based on their locations.
- Apart from subscription fee a user has to pay extra to export data in bulk.
- A lot of contacts are not updated for 2-3 years.
- In some of the company details, I could only find a contact number. No other information is there.
It is very well suited if a user wants to know the contact details of a specific person in a specific organization. Whenever I need to contact a person from higher management level for promoting my products in his/her organization, I use this portal to get his/her contact details.
December 27, 2018
User Review: "B2B Deals Closed with ZoomInfo"
Verified User
Contributor in Sales
Internet Company, 10,001+ employeesZoomInfo is primarily used with the sales and marketing team to reach out to potential clients and leaders about the products and services that we as an organization have to offer. ZoomInfo is very accurate with its database and the filters that they have are amazing, helping the organization to reach out to the right people where a product can be a good fit.
- The information is 99% accurate. Yes, it understands the job switch well, and incorporate these changes in the tool
- They have amazing filters. It helps you to understand the database on the basis of demographics, roles, designation, etc. which really helps you to target the right set of people to get maximum visibility of your products.
- It gives you the right nomenclature of the email address of the organization, say for ex: Surname_Name@companyname.com is the nomenclature which ZoomInfo helps you with and with the help of professional networking sites like LinkedIn you can again reach out to right person over email/calls.
- I feel the tool is expensive. Hands down it's expensive and for startups which are already low on recourses and manpower, this additional cost becomes a challenge.
- ZoomInfo allows 10 searches in a month, that is not enough understand the offering of the tool and determine if this is a cost-effective decision for the organization.
- The inability to do anything apart from the database. The tool has no innovation at all, it provides only the database, but it is hands down the most accurate and detailed database available.
ZoomInfo works really well for startups as the database helps you to reach correct organizations and people that use your service/products. I believe it is less suitable for sectors like FMCG or in general any product which is B2C in nature. In the B2B world, especially in the technology world (tech products or SaaS based products) ZoomInfo is very well suited.
November 02, 2018
ZoomInfo Review: "The best we've used, but still lacking in certain areas"
Verified User
Account Manager in Sales
Computer Software Company, 51-200 employeesWe used ZoomInfo strictly within our sales team for both AEs and SDRs. Mainly we use ZoomInfo to prospect, find emails and phone numbers, and create new leads into the company. This was mainly deployed with our SDR team and then shortly after it was adopted by our entire sales force to increase outbound potential.
- Provides the most accurate information related to email and phone than any other prospecting tool.
- Gives detailed information and description on businesses and employees.
- User-friendly and easy to use search feature.
- Not all information is correct, or duplicated.
- Information isn't updated regularly. We've attempted to contact people within an organization only to find out they haven't been there for months or even years.
- There's many companies that don't show in their database, so it's somewhat hit and miss.
It's a great tool for prospecting and gathering public information. Other than that, We haven't found much of a use for it. Perhaps this is due to lack of training on the product combined with our internal focus as a team that doesn't align. Either way, I find it somewhat limiting outside of prospecting.
October 11, 2018
User Review: "ZoomInfo for the win"
Verified User
Professional in Sales
Computer Software Company, 51-200 employeesZoomInfo data is accurate and abundant. We use ZoomInfo to search for new accounts and leads. The program allows us to narrow down to our exact target accounts by size, state, revenue, and more. We are able to search for specific prospects by name and company. ZoomInfo provides us with the most direct lines and emails.
- ZoomInfo has a great workflow with Outreach and Salesforce.
- Most data ZoomInfo has is accurate.
- ZoomInfo has a large database with just about every industry.
- ZoomInfo customer service is great.
- The data credits are inefficient when trying to reach out to mass amounts of prospects.
- The cost of the program can be very steep.
- There is room for improvement on some of the search tools.
ZoomInfo is great if you don't know your target prospects or accounts. It has a large range of accurate data that allows you to explore your exact targets. I'd say just about any company would benefit from ZoomInfo. Overall it's a great product and one of the best in the industry.
October 11, 2018
User Review: "Zoominfo Is the Best!"
Verified User
Employee in Sales
Information Technology and Services Company, 51-200 employeesZoomInfo is only being used by our sales team. It provides key information about prospects and their clients. It saves us a lot of time trying to manually find important info about these prospects. Another big win is it provides multiple ways to contact a prospect. Oftentimes we will get a lead with either just an email or just a phone number. ZoomInfo is a great tool to help find the missing information.
- Fast
- Easy to use
- Delivers reliable information
- Works great with Salesforce
- Occasionally will have inaccurate emails
- The list exporting process can be cumbersome
- The Chrome extension is occasionally slow
I used ZoomInfo almost all day, everyday in my previous role. I previously was an outbound SDR. In this role, it was essential for me to find new prospects and reach out to them. I needed a reliable and fast way to find qualified prospects. ZoomInfo made it easy for me to find these prospects by the criteria I selected, and get their contact info. I soon became very familiar with ZoomInfo and was able to prospect 5x the amount I was previously doing. I love the tool.
December 18, 2018
User Review: "As an SDR, I love ZoomInfo!"
Verified User
Strategist in Sales
Computer Software Company, 51-200 employeesIt's being used by solely the sales and account development functions to understand context to the company, news, and contact information. The business problem it solves is how we are able to reach out to prospects and buyers.
- Direct dials: They are updated and normally right. I use ZoomInfo for all of my prospects and wouldn't be able to contact my prospects otherwise
- Tools/compete info: They provide an accurate overview of the tools that the organization I'm prospecting uses. It helps me to tailor my messaging.
- Prospecting: Helps me find contacts who may not be on other data/prospecting sites.
- Insufficient information for companies outside of technology field
- Export to Salesforce capabilities take longer than other tools
ZoomInfo is perfect for sales development functions where prospecting is needed. Recruiters could benefit from the tool as well.
October 17, 2018
ZoomInfo Review: "Not as pretty as other products, but gets the job done"
Verified User
Manager in Sales
Computer Software Company, 11-50 employeesWe use ZoomInfo in our sales and marketing efforts primarily, however, I think one of our managers got access to it the other day to find an interviewee's contact info. It provides a way to allow us to find reliable direct phone and email addresses for prospects and inbound marketing leads.
- The best thing ZoomInfo has going for it is its reputation for being one of the most up-to-date and accurate sources for direct phone numbers. There are many other tools out there that can find company emails, but the phone numbers is a big selling point.
- The UX/UI is far from ideal. That said, they are investing in this piece and even pushed a major update to the UI this year with ZoomInfo 2.0, along with a new Chrome extension (which still has some kinks to work through).
I think ZoomInfo is well suited for SMB companies, but for companies primarily selling into enterprise it might make sense to explore Discoverorg, which I think does a better job of mapping out an org chart.
ZoomInfo Scorecard Summary
Feature Scorecard Summary
Advanced search (131)
8.4
Identification of new leads (117)
7.8
List quality (130)
7.8
List upload/download (109)
7.4
Ideal customer targeting (116)
7.8
Load time/data access (122)
8.3
Contact information (133)
8.3
Company information (130)
8.2
Industry information (120)
7.9
Lead qualification process (52)
7.9
Smart lists and recommendations (52)
7.4
Salesforce integration (75)
8.2
Company/business profiles (117)
8.1
Alerts and reminders (35)
6.0
Data hygiene (109)
7.6
Automatic data refresh (90)
7.5
Tags (44)
7.1
Filters and segmentation (111)
8.3
Sales email templates (32)
6.1
Append emails to records (25)
5.9
About ZoomInfo
Professionals from all fields, including sales, marketing, recruiting, and finance, rely on ZoomInfo for high quality, actionable contact and company data that keeps pace with ever-changing business needs.
With ZoomInfo, users can improve their marketing campaigns and sales outreach, and the quality of their database with highly actionable data, enabling better segmentation, deliverability, and response. Users can also shorten the sales cycle and increase revenue with on-demand email addresses and direct phone number information, thus helping them reach decision makers faster. ZoomInfo also helps recruiters source top candidates, with access to meaningful data necessary for success.
Additionally, users can build high-quality, segmented lists based on industry, company location and size, revenue, title, job function, and more using the step-by-step wizard. The vendor’s value proposition is that by fueling campaigns with accurate information, users ensure that their emails reach prospects and that their database is clean and actionable.
Categories: Marketing Intelligence, Sales Intelligence
ZoomInfo Features
Prospecting Features
Has featureAdvanced search
Has featureWeb browser extension
Has featureIdentification of new leads
Has featureList quality
Has featureEmail contacts
Has featureDirect dial contacts
Has featureList upload/download
Has featureIdeal customer targeting
Does not have featureLinkedIn integration
Does not have featureData.com integration
Has featureLoad time/data access
Does not have featureReverse IP lookup
Sales Intelligence Data Standards Features
Has featureContact information
Has featureCompany information
Has featureIndustry information
Data Augmentation & Lead Qualification Features
Does not have featureLead qualification process
Does not have featureSmart lists and recommendations
Has featureSalesforce integration
Has featureCompany/business profiles
Has featureNews updates
Does not have featureWeb traffic insights
Does not have featureProspect tracking/following
Does not have featureAlerts and reminders
Has featureData hygiene
Has featureAutomatic data refresh
Does not have featureTags
Has featureFilters and segmentation
Does not have featureNotes
Has featureSalesforce opportunity creation
Has featureAbility to append contact, lead, and account level data
Sales Intelligence Email Features Features
Does not have featureAutomated initial emails
Has featureSales email templates
Does not have featureSales landing pages
Does not have featureEngagement tracking
Does not have featureAppend emails to records
Does not have featureGmail integration
Has featureExchange integration
Has featureMarketing automation integration
Show unsupported features
ZoomInfo Screenshots
ZoomInfo Videos (3)
Listen to how Grovo, Pendo, Spiro Technologies, Betts Recruiting, and TopOPPS, drastically increased their sales productivity by partnering with ZoomInfo.
ZoomInfo's Growth Acceleration Platform is a data-driven solution that allows b2b professionals to rapidly identify, target and search qualified contacts. Quickly and easily finding accurate and reliable b2b contact data has never been easier.
ZoomInfo's Growth Acceleration Summit Highlights
ZoomInfo Downloadables
- Learn how ZoomInfo helps Demand Gen Marketing professionals
- Learn how ZoomInfo helps Marketing Ops professionals achieve some of their most pressing objectives.
- Learn how ZoomInfo helps Recruiters connect with quality candidates and key clients.
- Learn how Sales professionals use ZoomInfo to increase their connect rates & drive more conversations.
- How SalesLoft reached 4x more of their key contacts.
- With comprehensive technographics from HG Data and reliable contact information from ZoomInfo, you can save significant time segmenting and connecting with your ideal buyers.
- Learn how Outreach cut time to connect rates by 67%
- Contact & Company Search
- ZoomInfo's Reachout Extension
- Target Accounts
- ZoomInfo for Salesforce Suite
ZoomInfo Competitors
Pricing
Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
ZoomInfo Support Options
| Free Version | Paid Version | |
|---|---|---|
| Phone | ||
| Live Chat | ||
| FAQ/Knowledgebase | ||
| Social Media | ||
| Video Tutorials / Webinar |
ZoomInfo Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |