Item: Demandbase One
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Demandbase to launch ABM campaigns to the right accounts who are showing the right buyers signals. Their B2B DSP has premium publisher sites where we can trust our ad is going to be shown to the right buyer groups.

We also leverage Orchestration which allows us to create strategic omni-channel marketing plays, targeting the right audiences on the platforms they engage with most, at the right time.

In addition, sales leverages Demandbase in order to prioritize accounts and get alerted when their accounts are engaging with our business and showing intent.

Pros and Cons

ABM Display Advertising for B2B
Orchestration
Sales Alerts

Multiple Journey Stages (On their Road Map)
Private Lists and Reports - missing functionality to leverage private lists in reporting and reports are missing the functionality to lock selectors on public reports.

Return on Investment

Our Sales users who leverage Demandbase have more pipeline and larger deal sizes than users who are not leveraging Demandbase.
99% of our display ad campaigns are meeting and or exceeding benchmarks.

Alternatives Considered

6sense and RollWorks

We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack.

Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial.

Key Insights

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

Likelihood to Recommend

Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads.

Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business.

I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM.

Best B2B DSP and Orchestration Platform for ABM Plays

Software Version

Overall Satisfaction with Demandbase