Great features and value
Updated April 27, 2023

Great features and value

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase

We utilize Demandbase to organize data across disparate platforms to create a complete view of account activity. It also allows Marketing to prioritize accounts by engagement and present valuable insights to sales and enhance multi-touch tracking and conversion analytics. Demandbase also enables account highlights, engagement trends and activities to be viewed on the Salesforce account record.

Pros

  • engagement data all in one view
  • reports to view top account activity weekly
  • view account movement dynamically through journey

Cons

  • integrations with 3rd party platforms for additional engagement to be tracked
  • ability to organize different data points into one view
  • visual components in Salesforce record for visibility
  • Tracks marketing & sales activities to show accountability
Demandbase is a more cost-effective alternative. The platform seems more intuitive and easier to use than other products reviewed. I like how it offers engagement tracking, display advertising, orchestration capabilities and website personalization into one platform.

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

Demandbase allows for engagement to be tracked at the marketing and sales levels to provide ROI. This allows for accountability across all stakeholders. Demandbase also has a vast display advertising network which has been helpful in our brand awareness initiatives.

Demandbase One Feature Ratings

10.0
Integrations with third-party software
10
Automated workflow & orchestration
10
10.0
3rd party intent signals
10
Downstream intent signals
Not Rated
Account identification
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
ABM sales intelligence
10
10.0
Automated routing and prioritization
Not Rated
Customer interaction histories
10
Syndicated content
Not Rated
Personalization
10
Engagement data tracking
10
10.0
Ad campaign creation
10
Display advertising
10
Contextual advertising
Not Rated
Social advertising
Not Rated
Ad reporting and analytics
10

Comments

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