Item: Demandbase One
Rating: 7
Author: Verified User

Overall Satisfaction with Demandbase One

Use Cases and Deployment Scope

Demandbase One has been a useful addition to our marketing toolkit. Before using it, we only had access to first-party Intent data. Now, with the integration of third-party intent, we can gain better insights into our potential customers and competitive intel.

We appreciate the ability to run targeted campaigns on both Demandbase One and LinkedIn, especially since we can tailor our efforts based on where accounts are in their journey. This orchestration helps us engage prospects more appropriately. We can also measure the impact of these campaigns on account engagement, which has helped us refine our approach.

Additionally, it allows us to provide our sales team with a prioritized list of warm accounts, making their outreach more effective.

Pros and Cons

Pros

Intent data (1P and 3P)
Account scoring leveraging all our marketing campaigns and tools
Orchestration with Linkedin, Google, FB to build dynamic account and people list
Targeted displayed ads to 1:1, 1:few accounts

Cons

Ability to get LI paid and organic engagement data
Signals such as job changes
Data sync between Demandbase One Sales and Marketing is not optimal

Return on Investment

Had a good impact on Account engagement for accounts in our ICP
Display Ad campaigns have good ROI measured in terms of AccountsEngagement, Pipeline Velocity and Conversion
Provides good account intelligence based on 1P and 3P data
Sales get a prioritized account list

Usability

The interface is intuitive, and their dedicated team goes above and beyond with outstanding onboarding and regular check-ins for ongoing success. They also provide technical and non-technical support on an ongoing basis.

Alternatives Considered

6sense

Demandbase One was more economical and feature-rich. The interface was also intuitive to use and all the key features were part of the core package like the journey builder, intents etc. So no hidden fees or long term contracts to get the essentials

Key Insights

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

Likelihood to Recommend

-Ideal for companies focusing on specific high-value accounts.
- Effective for campaigns tailored to specific decision-makers or accounts.
- Seamlessly integrates with existing CRM and Marketing automation systems for enhanced data insights.
- Lacks certain modern go-to-market (GTM) features that some competitors may offer, limiting flexibility in certain approaches. Like getting LI paid and organic engagement data (which is currently under devleopment)

Demandbase One Feature Ratings

Comments

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Demandbase One has been a great additional to our Marketing toolkit

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