A true partner
May 08, 2025

A true partner

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

We use Demandbase One as a foundational element of our go-to-market strategy, focusing on an account journey-centric approach. Demandbase One help us to addresses the challenge of shifting from lead-based to account-based marketing. It allows alignment between marketing and sales, providing data insights such as anonymous intent and web visits, facilitating better outreach and targeted campaigns.

Pros

  • calculate account stages
  • calculate account engagement score
  • simplify tech intergation

Cons

  • enable a AI agent that can create multiple dynamic campaign for us
  • improved marketing efficiency
  • improved alignment between sales & marketing
  • enable focus on investment
Demandbase One is quite a flexible platform as you can entirely customize account stages, buyer group or engagement score.
Demandbase One offers a lot of intent data that can be customized as needed. It's easy to aggregate them through calculated fields to pass them over another tech for instance. The engagement score is also a good aggregated source of insights for us, without forcing us to dig into details.
It takes a bit of time to navigate through the different features as they are many but with a regular practice, it's quite easy to stay updated and make the best out of the platform.

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

Demandbase One is a great partner to wor on ABM. They are extremely helpful for new users. They have extensive training, courses and resources to help new customer to upskill their team, success plan to keep us on track on our journey, as well as great support and knowledge from their CMS. The company is also extremely dynamic on innovation and their roadmap is promising, to stay ahead of the game. Finally, as a technology, Demandbase One is highly flexible platform to adjust to customers needs, which is not the case of all marketing technology.

Demandbase One Feature Ratings

10.0
Integrations with third-party software
10
Automated workflow & orchestration
10
9.3
3rd party intent signals
9
Downstream intent signals
9
Account identification
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
ABM sales intelligence
10
10.0
Automated routing and prioritization
10
Customer interaction histories
10
Personalization
10
Engagement data tracking
10
10.0
Ad campaign creation
10
Display advertising
10
Contextual advertising
10
Social advertising
10
Ad reporting and analytics
10

Comments

More Reviews of Demandbase One

  1. Home
  2. Account-Based Marketing (ABM) Tools
  3. Demandbase One Reviews
  4. User Review of Demandbase One