Google Marketing Platform (formerly DoubleClick) Review: "DoubleClick - Why you shouldn't use it for mobile."https://www.trustradius.com/ad-serving-retargetingGoogle Marketing Platform (formerly DoubleClick)Unspecified7.91461012014-02-13T21:21:51.433Z
At the last advertising agency I worked for, every person who was working on digital advertising was using DoubleClick as an ad server. They used this product for tracking and reporting purposes. At my new position, which is more mobile focused, we don't use the DoubleClick platform because it doesn't follow mobile media in real time. DoubleClick is a great product for digital advertising.
- We were able to complex campaigns where we had to run big campaigns for top clients.
- The ability to report efficiently
- Able to track desktop conversions
When DoubleClick improves their ability to track mobile then I would convert back to using that platform.
This product is great for any kind of digital marketing, advertising or media campaigns on desktop websites. It is less appropriate for any kind of tracking or reporting for mobile web, or any kind of in-app mobile and mobile web activity. It will work for any kind of advertising agency.