DoubleClick - Why you shouldn't use it for mobile.
February 13, 2014
DoubleClick - Why you shouldn't use it for mobile.

Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction
At the last advertising agency I worked for, every person who was working on digital advertising was using DoubleClick as an ad server. They used this product for tracking and reporting purposes. At my new position, which is more mobile focused, we don't use the DoubleClick platform because it doesn't follow mobile media in real time. DoubleClick is a great product for digital advertising.
- Ad Serving
- Tracking digital advertising campaigns
- Reporting on digital advertising campaigns
- Mobile Ad Serving
- Mobile In App Tracking
- Mobile Web Tracking
- We were able to complex campaigns where we had to run big campaigns for top clients.
- The ability to report efficiently
- Able to track desktop conversions