DoubleClick Functionality is Great for small businesses!
Updated February 26, 2016
DoubleClick Functionality is Great for small businesses!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with DoubleClick
Particular teams choose to use DoubleClick at Performics based on their clients' needs. I used it for one client but use a different third party source for another client so it varies widely but can be manipulated for all sizes for data. I think it works well but the overview tabs are not as consolidated and easy-to-read as Marin. I wish it could be simplified with rows and columns of data, almost like a spreadsheet.
- Functionality in general. It works well and I have never had to question the accuracy of my data.
- The real-time update is AMAZING, especially if you might expect a lot of traffic in a few campaigns.
- The data manipulation and connectivity to other Google products is easy and smooth
- Automated bid strategies are particularly confusing to set up compared to AdWords or Marin.
- I wish there was a consolidated overview tab.
- DoubleClick definitely has great customer service and quick turn around times.
- It is also easier for us to keep tabs on our campaigns throughout the day.
I wasn't involved in the selection process however, but I was happy with the functionality because I had to update promotional ad copy on a daily basis.
Google Marketing Platform Feature Ratings
Using DoubleClick
Ad campaign management
50 - Anyone with AdWords knowledge can use it
- Promotional ad copy
- Campaign management
DoubleClick Support
| Pros | Cons |
|---|---|
Good followup | Slow Resolution Not kept informed Escalation required Difficult to get immediate help Need to explain problems multiple times Slow Initial Response |