TrustRadius
DoubleClick Functionality is Great for small businesses!
https://www.trustradius.com/ad-serving-retargetingGoogle Marketing Platform (formerly DoubleClick)Unspecified8153101
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Updated February 26, 2016

DoubleClick Functionality is Great for small businesses!

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with DoubleClick

Particular teams choose to use DoubleClick at Performics based on their clients' needs. I used it for one client but use a different third party source for another client so it varies widely but can be manipulated for all sizes for data. I think it works well but the overview tabs are not as consolidated and easy-to-read as Marin. I wish it could be simplified with rows and columns of data, almost like a spreadsheet.
  • Functionality in general. It works well and I have never had to question the accuracy of my data.
  • The real-time update is AMAZING, especially if you might expect a lot of traffic in a few campaigns.
  • The data manipulation and connectivity to other Google products is easy and smooth
  • Automated bid strategies are particularly confusing to set up compared to AdWords or Marin.
  • I wish there was a consolidated overview tab.
  • DoubleClick definitely has great customer service and quick turn around times.
  • It is also easier for us to keep tabs on our campaigns throughout the day.
I wasn't involved in the selection process however, but I was happy with the functionality because I had to update promotional ad copy on a daily basis.
I guess it depends on what type of data and reporting is the client/campaign going to require? Certain dimensions and things are necessary for my client that DoubleClick wouldn't be able to integrate well.

Google Marketing Platform (formerly DoubleClick) Feature Ratings

Ad campaign creation
7
Ad deployment
8
Display advertising
Not Rated
Ad display and retargeting segmentation
8
Sequence targeting
Not Rated
Data Transfer
8
DSP integration
8
Ad dashboards
8
Ad performance reports
7
Ad conversion tracking
6
Ad attribution reporting
7
Cross-channel ad management
6
Ad forecasting and optimization
7

Using DoubleClick

Users and Roles

Ad campaign management

Support Headcount Required

50 - Anyone with AdWords knowledge can use it

Business Processes Supported

  • Promotional ad copy
  • Campaign management

Likelihood to Renew

7
It's useful and easy to manage with Google products

DoubleClick Support

Support

4
The customer service team is understaffed and not equipped to handle the number of clients

Google Marketing Platform (formerly DoubleClick) Customer Support Pros and Cons

ProsCons
Good followup
Slow Resolution
Not kept informed
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Slow Initial Response

Bug Resolution