TrustRadius
DoubleClick forced me to Double take on my media buying preferences
https://www.trustradius.com/ad-serving-retargetingGoogle Marketing Platform (formerly DoubleClick)Unspecified8153101
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Updated February 29, 2016

DoubleClick forced me to Double take on my media buying preferences

Score 6 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with DoubleClick

We used it as the primary DSP for our Online Advertising Agency. Doubleclick Campaign Manager also served as our 3rd Party Adserver. We used Doubleclick Bid Manager with the majority of our clients. It provided us with a more substantial reach of inventory as well as providing pretty indepth analysis of our Media Spend
  • The detail of reporting capabilities is awesome. The data that we can pull really allows us to narrow down to our desired target audience.
  • The UI is improving every day. I like how it has become a much more visual platform with high level data.
  • While the UI is getting better, I think having the option to view the most important metrics directly in the platform rather than in .csv exports would be beneficial
  • The load time of the Platform can be slow at times
  • The performance of campaigns has been poor in comparison to other DSP's we have used.
  • It did allow us to attribute our conversions better than most dsps
I feel that both MediaMath and TradeDesk, while not as pretty or user intuitive as DoubleClick just out perform Bid Manager in terms of performance, driving low CPA's and overall better support.
I think it is best suited to agencies selling media at a flat rate for brand awareness campaigns

Google Marketing Platform (formerly DoubleClick) Feature Ratings

Ad campaign creation
4
Ad deployment
4
Display advertising
7
Ad display and retargeting segmentation
7
Sequence targeting
1
Data Transfer
1
DSP integration
1
Ad dashboards
1
Ad performance reports
1
Ad conversion tracking
7
Ad attribution reporting
5
Cross-channel ad management
1
Ad forecasting and optimization
10

DoubleClick Implementation

Implementation

6
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

Implementation Details / Implementation Partner

  • Implemented in-house

Implementation Phases

Change Management Lessons

Change management was minimal - That more time is needed to migrate campaigns over to bid manager because of the lack of a bulk upload feature

Implementation Issues

  • Creative upload