DoubleClick forced me to Double take on my media buying preferences
Updated February 29, 2016
DoubleClick forced me to Double take on my media buying preferences
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with DoubleClick
We used it as the primary DSP for our Online Advertising Agency. Doubleclick Campaign Manager also served as our 3rd Party Adserver. We used Doubleclick Bid Manager with the majority of our clients. It provided us with a more substantial reach of inventory as well as providing pretty indepth analysis of our Media Spend
Pros
- The detail of reporting capabilities is awesome. The data that we can pull really allows us to narrow down to our desired target audience.
- The UI is improving every day. I like how it has become a much more visual platform with high level data.
Cons
- While the UI is getting better, I think having the option to view the most important metrics directly in the platform rather than in .csv exports would be beneficial
- The load time of the Platform can be slow at times
- The performance of campaigns has been poor in comparison to other DSP's we have used.
- It did allow us to attribute our conversions better than most dsps
- MediaMath and The Trade Desk
I feel that both MediaMath and TradeDesk, while not as pretty or user intuitive as DoubleClick just out perform Bid Manager in terms of performance, driving low CPA's and overall better support.
Google Marketing Platform Feature Ratings
DoubleClick Implementation
- Implemented in-house
Change management was minimal - That more time is needed to migrate campaigns over to bid manager because of the lack of a bulk upload feature
- Creative upload
Comments
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