Overall Satisfaction with DoubleClick
It is being used by the PPC on the Marketing Department to generate leads
- Combines Data from different advertisers
- Allows bulk changes
- Allows labelling making it easy to maintain and organized
- Competitor auction insights as there is no such facility
- First column freeze on the reports would make life easier
- Could allow for import at different levels such as Ad Copy
- Easier for performance measurement
- Easier for budget changes