A tool to manage large Google Adwords and Bing Ads accounts
Debora Ramos | TrustRadius Reviewer
April 27, 2016

A tool to manage large Google Adwords and Bing Ads accounts

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with DoubleClick

It is being used by the PPC on the Marketing Department to generate leads
  • Combines Data from different advertisers
  • Allows bulk changes
  • Allows labelling making it easy to maintain and organized
  • Competitor auction insights as there is no such facility
  • First column freeze on the reports would make life easier
  • Could allow for import at different levels such as Ad Copy
  • Easier for performance measurement
  • Easier for budget changes
DoubleClick allows to compile Google AdWords data with Bing data and allows for more bulk changes that on AdWords would be only possible via AdWords editor

Google Marketing Platform (formerly DoubleClick) Feature Ratings

Ad campaign creation
9
Ad deployment
8
Display advertising
8
Ad display and retargeting segmentation
8
Sequence targeting
9
Data Transfer
7
DSP integration
8
Ad dashboards
9
Ad performance reports
9
Ad conversion tracking
9
Ad attribution reporting
9
Cross-channel ad management
8
Ad forecasting and optimization
9