What I Really Think of DoubleClick
February 29, 2016
What I Really Think of DoubleClick
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with DoubleClick
DoubleClick is used across search teams in my organization to manage paid search campaigns. It allows us to manage separate engines from a centralized location quickly and efficiently.
- Bid Strategies
- Pacing
- Quick changes to the campaign
- Does not fully sync with Bing (i.e. does not show status of campaign at keywords level)
- Unable to manage Yahoo Gemini campaigns
- Helped us increase efficiencies by showing backend data
- Increased employee efficiency by allowing us to manage campaigns in a more organized way
- Kenshoo and Marin Software
DoubleClick is definitely more efficient than Kenshoo, particularly when it comes to reporting. It's great to be able to pull YoY data quickly, whereas Kenshoo only allows three month increments on most levels and monthly increments at the keyword level.