TrustRadius
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).https://media.trustradius.com/product-logos/Rg/JE/FT4JOGKF21TU.pngYour programmatic partnerThe Trade Desk is a great partner and we have worked together on a number of campaigns. They work as our programmatic arm and they are a great DSP that leverages their technology to achieve very good CPAs while taking advantage of their vast reach. We have never encountered any problems working with them.,Their technology is very good. We have gotten great results working with them. They have vast coverage across the globe. They are able to do cookie matching, vastly increasing the reach of the campaigns.,They are not very transparent in terms of margins and fees. They need to get more video inventory, there is not enough. The reporting they provide is a bit limited.,8,The Trade Desk has helped us get more budget from clients by delivering results. It has allowed us to buy cheaper inventory than other online channels. It has allowed us to not invest on our own DSP solution and use theirs.,MoPub, Vungle, Cheetah Digital Marketing Suite (formerly Experian) and AppLovin,B2CProgrammatic JuggernautThe Trade Desk is a great programmatic partner. We have used them to run mobile and desktop campaigns. They helped us run campaigns on different GEOs across the globe. Their level of service is really good and they have a unique supply which helps us achieve our client goals, no matter if they are brand goals or performance targets.,They provide a unified ID that allows you to identify users across the web. Their performance algorithms work really well, meaning campaigns usually hit their desired CPA. Plenty of reach across the globe in all GEOs.,More data providers. I would love to get faster support via email. The platform is not very easy to use.,8,The Trade Desk had a positive ROI on our campaigns as we hit our desired CPA. It has allowed us to shut off other DSPs reducing costs. Their fees are not extremely high, so ROI did not take a big hit.,AppNexus,B2BIndustry Leading Product - Great Supporting CastTheTradeDesk is being used by one department to extend the reach of our campaigns. We buy media against our first party audience pixels to gather additional insights about our users and expand our mono-lingual network into a bilingual network. TheTradeDesk allows us deliver our campaigns in full at scale often focusing on in-view targeting metrics.,Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery. Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance. Auto-optimization and pacing tools allow for less manual campaign management.,Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings. The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters. Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag. Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.,9,Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll). Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others. The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.,DoubleClick and TouchPoint,B2C
  3. The Trade Desk Reviews
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The Trade Desk
9 Ratings
Score 8.0 out of 101
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The Trade Desk Reviews

The Trade Desk
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.0 out of 101

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Reviews (1-3 of 3)

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Gabriela Band profile photo
August 23, 2019

Your programmatic partner

Gabriela Band
Score 8 out of 10
Vetted Review
Verified User
Review Source
The Trade Desk is a great partner and we have worked together on a number of campaigns. They work as our programmatic arm and they are a great DSP that leverages their technology to achieve very good CPAs while taking advantage of their vast reach. We have never encountered any problems working with them.
  • Their technology is very good. We have gotten great results working with them.
  • They have vast coverage across the globe.
  • They are able to do cookie matching, vastly increasing the reach of the campaigns.
  • They are not very transparent in terms of margins and fees.
  • They need to get more video inventory, there is not enough.
  • The reporting they provide is a bit limited.
The Trade Desk is best suited for campaigns that are performance oriented. They are able to provide good CTRs and low CPAs. I would not use them for branding as those kinds of campaigns mostly need connected TV inventory as wells as videos and there are better alternatives in the market for that niche.
Read Gabriela Band's full review
No photo available
August 17, 2019

Programmatic Juggernaut

Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source
The Trade Desk is a great programmatic partner. We have used them to run mobile and desktop campaigns. They helped us run campaigns on different GEOs across the globe. Their level of service is really good and they have a unique supply which helps us achieve our client goals, no matter if they are brand goals or performance targets.
  • They provide a unified ID that allows you to identify users across the web.
  • Their performance algorithms work really well, meaning campaigns usually hit their desired CPA.
  • Plenty of reach across the globe in all GEOs.
  • More data providers.
  • I would love to get faster support via email.
  • The platform is not very easy to use.
The Trade Desk works very hand in hand with agencies and they are suited for performance and branding as well. However, it is still hard to merge that data on an independent ad server and centralize it on an independent reporting hub to understand the full customer journey with search, programmatic, and social.
Read this authenticated review
No photo available
February 22, 2018

Industry Leading Product - Great Supporting Cast

Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source
TheTradeDesk is being used by one department to extend the reach of our campaigns. We buy media against our first party audience pixels to gather additional insights about our users and expand our mono-lingual network into a bilingual network.

TheTradeDesk allows us deliver our campaigns in full at scale often focusing on in-view targeting metrics.
  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.
  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.

We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.
Read this authenticated review

The Trade Desk Scorecard Summary

Likelihood to Recommend (9)
8.0

Feature Scorecard Summary

Collection of first-party data (2)
6.5
Collection of third-party data (2)
7.0
Access to Third-party Data Providers (3)
7.2
Audience taxonomy (3)
6.8
Tag Management (3)
7.0
Data Analysis Dashboard (3)
7.2
Data Transfer (3)
6.5
DSP integration (3)
7.2
Campaign Analytics (3)
6.4
Audience Analytics (2)
6.0

About The Trade Desk

The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
Categories:  Ad Serving & Retargeting,  Data Management

The Trade Desk Integrations

Oracle DMP (Bluekai)

The Trade Desk Technical Details

Operating Systems: Unspecified
Mobile Application:No