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The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).https://dudodiprj2sv7.cloudfront.net/product-logos/Rg/JE/FT4JOGKF21TU.pngIndustry Leading Product - Great Supporting CastTheTradeDesk is being used by one department to extend the reach of our campaigns. We buy media against our first party audience pixels to gather additional insights about our users and expand our mono-lingual network into a bilingual network. TheTradeDesk allows us deliver our campaigns in full at scale often focusing on in-view targeting metrics.,Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery. Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance. Auto-optimization and pacing tools allow for less manual campaign management.,Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings. The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters. Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag. Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.,9,Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll). Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others. The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.,DoubleClick and TouchPoint,B2C
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The Trade Desk
5 Ratings
Score 9.4 out of 101
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The Trade Desk Reviews

The Trade Desk
5 Ratings
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Score 9.4 out of 101
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February 22, 2018

The Trade Desk Review: "Industry Leading Product - Great Supporting Cast"

Score 9 out of 10
Vetted Review
Verified User
Review Source
TheTradeDesk is being used by one department to extend the reach of our campaigns. We buy media against our first party audience pixels to gather additional insights about our users and expand our mono-lingual network into a bilingual network.

TheTradeDesk allows us deliver our campaigns in full at scale often focusing on in-view targeting metrics.
  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.
  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.

We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.
Read this authenticated review

The Trade Desk Scorecard Summary

Feature Scorecard Summary

Access to Third-party Data Providers (1)
8
Audience taxonomy (1)
6
Tag Management (1)
7
Data Analysis Dashboard (1)
8
Data Transfer (1)
9
DSP integration (1)
8
Campaign Analytics (1)
8

About The Trade Desk

The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).

The Trade Desk Integrations

Oracle DMP (Bluekai)

The Trade Desk Technical Details

Operating Systems: Unspecified
Mobile Application:No