The best DSP on the marketing for ad agencies
The Trade Desk is our agency's preferred demand-side platform and data management platform to manage our clients' programmatic advertising …
The Trade Desk
The Trade Desk
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What is The Trade Desk?
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is The Trade Desk?
The Trade Desk offers a self-service, cloud-based platform that enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of leading global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
The Trade Desk's technology offers advertisers audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a data marketplace to inform and measure their ad campaigns against actual online and offline business results.
The Trade Desk states they excel in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses.
Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 1,800 employees in 26 offices across 12 countries in North America, Europe, and Asia Pacific. The vendor states their clients include many of the biggest brands and largest advertising agencies in the world, and they boast client retention above 95% for the past seven years, due too their client service and technology.
The Trade Desk Integrations
- Oracle DMP (Bluekai)
The Trade Desk Competitors
- Amobee Marketing Platform
- Google DV360
- Amazon DSP
- Yahoo
The Trade Desk Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Frequently Asked Questions
What is The Trade Desk?
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
What are The Trade Desk's top competitors?
Amobee Marketing Platform are common alternatives for The Trade Desk.
Who uses The Trade Desk?
The most common users of The Trade Desk are from Mid-sized Companies (51-1,000 employees) and the Internet industry.
Reviews and Ratings
 (18)
Reviews
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July 12, 2021
The best DSP on the marketing for ad agencies
The Trade Desk is our agency's preferred demand-side platform and data management platform to manage our clients' programmatic advertising campaigns. We use The Trade Desk (TTD) across our Client Services department. We have licensed TTD's platform since 2015. We use TTD to develop data-driven media plans for our clients - this includes developing an analysis of the best ways to target our clients' audience(s) and to forecast available impressions, CPM rates, and the optimal allocation of media budget across a variety of targeting tactics. Our Client Services department develops customer audiences in TTD's DMP. We then set up and manage campaigns and the underlying ad groups in a "full service" capacity for our clients. We use a third-party reporting dashboard that imports performance data from TTD to report on programmatic performance for our clients.
- RTB media buying technology
- Full suite of programmatic media tools for ad agencies
- Advanced bid and budget management technology
- Data management technology that's improving/evolving
- Industry leading bidding technology and optimization grains
- Access to the most third-party data in the industry
- Open source technology with API integrations with the most third-party platforms
- Ad impression and media spend forecasting tools
- More hands-on sales support for agency clients
- Media spend threshold incentives for agency clients
- Advancing/improving the DMP product
September 18, 2020
Programmatic Juggernaut
The Trade Desk is a great programmatic partner. We have used them to run mobile and desktop campaigns. They helped us run campaigns on different GEOs across the globe. Their level of service is really good and they have a unique supply which helps us achieve our client goals, no matter if they are brand goals or performance targets.
- They provide a unified ID that allows you to identify users across the web.
- Their performance algorithms work really well, meaning campaigns usually hit their desired CPA.
- Plenty of reach across the globe in all GEOs.
- More data providers.
- I would love to get faster support via email.
- The platform is not very easy to use.
September 17, 2020
Great DSP
The Trade Desk is a fantastic DSP that can be used to extend your reach on branding and performance campaigns worldwide. We have found them to have exclusive inventory and vast reach and that has allowed us to run user acquisition and retargeting campaigns to add to the DSP mix that we are already using.
- Unique ID to track users across the web.
- Different bidding techniques.
- Premium supply.
- Reporting not granular enough.
- Not transparent on their take rate.
- Lots of CTV inventory.
September 17, 2020
Great value
Marketing dollars are extremely limited and The Trade Desk allows us the visibility and metrics to spend them wisely. We believe we have a good ROI here. They have been a good programmatic resource for our many campaigns. We leverage their technology and breadth of reach to penetrate our target markets. The Trade Desk has been useful and adaptable to a variety of metrics we like to monitor for each campaign. It appears to do well in digital marketing among the top paid search engines. Although we don't yet have experience in using it in secondary markets, we look forward to expanding its usage to meet the growing needs of our diverse company. Usage began in just our USA division, but we expect to begin rolling it out to other divisions and countries soon.
- User engagement - Cookie matching provides better engagement and effectiveness
- Reporting of campaigns - Great reporting on display advertising & platforms
- Dashboard reporting - Scalable to global deployment & campaigns
- Look and feel could be updated. Ease of navigation and dashboard could improve.
- Improve clarity on fees and other costs
February 28, 2020
A lot of muscle for the price
We are a Digital Marketing Agency serving Automotive Dealerships across the United States. We manage all of their digital marketing--paid search in Google, Bing, and Yahoo, Facebook, and of course Display Advertising. We used The Trade Desk to manage all the Display advertising for our clients. We were given an agency-level account and were able to manage all of our clients' accounts under it.
- Manage multiple client accounts for Display Advertising
- Manage multiple clients' Display Advertising across an array of Display Platforms
- We were also able to manage clients' Video and Native Advertising Campaigns
- I honestly can say that The Trade Desk hit all the marks on their offerings.
- There is not really anything negative about The Trade Desk.
- The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.
August 23, 2019
Your programmatic partner
The Trade Desk is a great partner and we have worked together on a number of campaigns. They work as our programmatic arm and they are a great DSP that leverages their technology to achieve very good CPAs while taking advantage of their vast reach. We have never encountered any problems working with them.
- Their technology is very good. We have gotten great results working with them.
- They have vast coverage across the globe.
- They are able to do cookie matching, vastly increasing the reach of the campaigns.
- They are not very transparent in terms of margins and fees.
- They need to get more video inventory, there is not enough.
- The reporting they provide is a bit limited.
February 22, 2018
Industry Leading Product - Great Supporting Cast
TheTradeDesk is being used by one department to extend the reach of our campaigns. We buy media against our first party audience pixels to gather additional insights about our users and expand our mono-lingual network into a bilingual network.
TheTradeDesk allows us deliver our campaigns in full at scale often focusing on in-view targeting metrics.
TheTradeDesk allows us deliver our campaigns in full at scale often focusing on in-view targeting metrics.
- Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
- Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
- Auto-optimization and pacing tools allow for less manual campaign management.
- Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
- The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
- Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
- Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.