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Marketing dollars are extremely limited and The Trade Desk allows us the visibility and metrics to spend them wisely. We believe we have a good ROI here. They have been a good programmatic resource for our many campaigns. We leverage their technology and breadth of reach to penetrate our target markets. The Trade Desk has been useful and adaptable to a variety of metrics we like to monitor for each campaign. It appears to do well in digital marketing among the top paid search engines. Although we don't yet have experience in using it in secondary markets, we look forward to expanding its usage to meet the growing needs of our diverse company. Usage began in just our USA division, but we expect to begin rolling it out to other divisions and countries soon.
- User engagement - Cookie matching provides better engagement and effectiveness
- Reporting of campaigns - Great reporting on display advertising & platforms
- Dashboard reporting - Scalable to global deployment & campaigns
- Look and feel could be updated. Ease of navigation and dashboard could improve.
- Improve clarity on fees and other costs
The Trade Desk is a great programmatic partner. We have used them to run mobile and desktop campaigns. They helped us run campaigns on different GEOs across the globe. Their level of service is really good and they have a unique supply which helps us achieve our client goals, no matter if they are brand goals or performance targets.
- They provide a unified ID that allows you to identify users across the web.
- Their performance algorithms work really well, meaning campaigns usually hit their desired CPA.
- Plenty of reach across the globe in all GEOs.
- More data providers.
- I would love to get faster support via email.
- The platform is not very easy to use.
The Trade Desk is a fantastic DSP that can be used to extend your reach on branding and performance campaigns worldwide. We have found them to have exclusive inventory and vast reach and that has allowed us to run user acquisition and retargeting campaigns to add to the DSP mix that we are already using.
- Unique ID to track users across the web.
- Different bidding techniques.
- Premium supply.
- Reporting not granular enough.
- Not transparent on their take rate.
- Lots of CTV inventory.
February 28, 2020
We are a Digital Marketing Agency serving Automotive Dealerships across the United States. We manage all of their digital marketing--paid search in Google, Bing, and Yahoo, Facebook, and of course Display Advertising. We used The Trade Desk to manage all the Display advertising for our clients. We were given an agency-level account and were able to manage all of our clients' accounts under it.
- Manage multiple client accounts for Display Advertising
- Manage multiple clients' Display Advertising across an array of Display Platforms
- We were also able to manage clients' Video and Native Advertising Campaigns
- I honestly can say that The Trade Desk hit all the marks on their offerings.
- There is not really anything negative about The Trade Desk.
- The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.
The Trade Desk is a great partner and we have worked together on a number of campaigns. They work as our programmatic arm and they are a great DSP that leverages their technology to achieve very good CPAs while taking advantage of their vast reach. We have never encountered any problems working with them.
- Their technology is very good. We have gotten great results working with them.
- They have vast coverage across the globe.
- They are able to do cookie matching, vastly increasing the reach of the campaigns.
- They are not very transparent in terms of margins and fees.
- They need to get more video inventory, there is not enough.
- The reporting they provide is a bit limited.
February 22, 2018
TheTradeDesk is being used by one department to extend the reach of our campaigns. We buy media against our first party audience pixels to gather additional insights about our users and expand our mono-lingual network into a bilingual network.
TheTradeDesk allows us deliver our campaigns in full at scale often focusing on in-view targeting metrics.
TheTradeDesk allows us deliver our campaigns in full at scale often focusing on in-view targeting metrics.
- Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
- Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
- Auto-optimization and pacing tools allow for less manual campaign management.
- Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
- The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
- Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
- Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
The Trade Desk Scorecard Summary
Feature Scorecard Summary
What is The Trade Desk?
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
Categories: Ad Serving & Retargeting, Data Management
The Trade Desk Integrations
Oracle DMP (Bluekai)
The Trade Desk Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |
Frequently Asked Questions
What is The Trade Desk?
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
What are The Trade Desk's top competitors?
PubMatic, Google Ads (formerly AdWords), and Google Marketing Platform (formerly DoubleClick) are common alternatives for The Trade Desk.
What is The Trade Desk's best feature?
Reviewers rate DSP integration highest, with a score of 7.9.
Who uses The Trade Desk?
The most common users of The Trade Desk are from Mid-size Companies and the Internet industry.