The real inside info of DoubleClick and pain points.
May 23, 2018
The real inside info of DoubleClick and pain points.
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with DoubleClick
DoubleClick is being used to place and track ads on performance by segments. In addition, reviewing how CRM and PMP are performing. It also used to for retargeting certain segments.
- I'm able to drill down to the exact link and click of the ad.
- Review performance by day and time
- Able to spot click fraud
- Able to exclude poor performing sites.
- A lot of bugs, setting up ads doesn't work sometimes.
- Some tracking options aren't available.
- Updating an ad is a long and tedious process.
- Able to optimize spend and improve performance over time.
- Certain times reports are not reporting correctly and managers at DoubleClick are lost and don't know how to fix it.
It's the main tool that is used and no competitor can even come close.