Google Marketing Platform still leading the way
December 19, 2018
Google Marketing Platform still leading the way
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)
We have used Google Marketing Platform for client advertising campaigns. It has provided additional avenues for exposure for a number of service and product based businesses.
- Google Marketing has been great for programmatic marketing
- Google Marketing has provided access to better ad serving opportunities
- Performance metrics and ROI is much easier to analyze in Google Marketing Platform
- For new marketers, or those new to programmatic, it can be difficult to grasp
- We've had problems with quality of ads and websites served; has had spam issues in the past, which lowers overall trust
- Google Marketing Platform has provided opportunities to sell more ad campaigns and increase associated revenue
- It isn't the easiest to use, so it does require more time than other platforms