Used Doubleclick basically my whole career!
March 28, 2018
Used Doubleclick basically my whole career!
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with DoubleClick
Doubleclick is used both for it's tracking capabilities and it's front-end management of Paid Search Marketing activities. It is also used as the main portal for reporting online marketing activity.
- It provides excellent front-end bid manipulation across different marketing accounts which allows you to quickly navigate large amounts of digital marketing administration.
- You can easily schedule or automate certain repetitive activities, allowing more flexibility in how you work.
- When the Search product is matched with the Campaign Tracking product it allows for easy generation and manipulation of internal reporting.
- There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
- It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
- Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
- DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
- There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
- The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
Having gone through a trial of Kenshoo in a previous role. The interface seemed less responsive, there was less coordination with releases by Google/Microsoft and there wasn't a financial benefit to swapping. We decided to stay with DoubleClick.