Used Doubleclick basically my whole career!
March 28, 2018

Used Doubleclick basically my whole career!

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with DoubleClick

Doubleclick is used both for it's tracking capabilities and it's front-end management of Paid Search Marketing activities. It is also used as the main portal for reporting online marketing activity.
  • It provides excellent front-end bid manipulation across different marketing accounts which allows you to quickly navigate large amounts of digital marketing administration.
  • You can easily schedule or automate certain repetitive activities, allowing more flexibility in how you work.
  • When the Search product is matched with the Campaign Tracking product it allows for easy generation and manipulation of internal reporting.
  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
  • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
  • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
  • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
Having gone through a trial of Kenshoo in a previous role. The interface seemed less responsive, there was less coordination with releases by Google/Microsoft and there wasn't a financial benefit to swapping. We decided to stay with DoubleClick.
DoubleClick (DS3) is very well suited to a company that is operating several accounts across several Brands / Products / Regions and is heavily invested in Search and/or Native. If you're using DCM/Floodlights, the tracking is very accurate and very easy to import into DS3 to have full front-to-back tracking, especially with the Business Data element.

Google Marketing Platform (formerly DoubleClick) Feature Ratings

Ad campaign creation
8
Ad deployment
8
Display advertising
6
Ad display and retargeting segmentation
5
Data Transfer
8
DSP integration
6
Ad dashboards
8
Ad performance reports
7
Ad conversion tracking
9
Ad attribution reporting
7
Cross-channel ad management
5
Ad forecasting and optimization
7