BMW of Marketing automation
Murali Kandasamy | TrustRadius Reviewer
Updated October 26, 2017

BMW of Marketing automation

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Marketer

Overall Satisfaction with Oracle Eloqua

  • Campaign canvas is a very easy to use tool that helps you set up and activate campaigns very easily.
  • Forms are very simple to build and implement.
  • Integration with our CRM is very easy and works really well.
  • We used SFDC as our CRM
  • Custom reporting is one area for improvement.
  • Working on the UI for program builder will be a great value add.
  • Tracking URL for blind forms could be done better.
  • Lead nurture and scoring has helped improve loyalty by 30%
  • Increased visibility of user actions has helped sales understand users better.
  • Reporting has helped the marketing team run campaigns more efficiently.
Easy of use and SFDC integration
Technology is there to help us do our job better, and tools like Eloqua truly do just that.

Using Oracle Eloqua

1 - Marketing Operations
2 - Basic computer skill with marketing knowledge
  • Eloqua to SFDC
  • Sales looking at Eloqua prospect Profiler in Salesforce.com
  • Running all our campaigns
  • Lead Scoring
  • Progressive profiling
  • Lead scoring
  • Lead Nurturing
  • Ad focus
  • Closed loop reporting
  • Re-engagement campaigns
Using Eloqua for last 7 year, I don't see any reason to move away.

Evaluating Oracle Eloqua and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation

Oracle Eloqua Support

Most times its a dev issue or a bug
ProsCons
Quick Resolution
Knowledgeable team
Immediate help available
Need to explain problems multiple times
Slow Initial Response
No - Use Eloqua Expert services
Yes - Not really
This is couple of years back before Eloqua was bought by Oracle. I was at a Eloqua conference and during one of the sessions my boss called me with problem in 3 of the campaigns that I'd set up for that morning. None of the emails where going through.

Not sure what to do without a laptop, I was looking around for someone to help and that’s when someone pointed me to a Elqoua support person. When I told him about the problem, without hesitation he helped me and connected me with another senior support person.

I think it's people like them who makes a big difference in companies and without a word, by just looking at my panicked face he started helping me and fixed all 3 campaigns. He also kept checking with me to see if everything else was fine.

Using Oracle Eloqua

Most Eloqua 10 UI is easy to use
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Setting up campaign
  • Design emails and landing pages
  • Reports
  • Program builder
  • App Cloud