TrustRadius
https://dudodiprj2sv7.cloudfront.net/product-logos/aR/UP/GQHK5161QTTD.PNGMy experience with Oracle DMP BluekaiOracle DMP helps us to solve the most critical and complicate problem today - stitch customer from multi channel and multi touchpoint journey and understand them thoroughly. It is very important for effective marketing campaigns and solid ROI in marketing investment. It is used across many of our clients. We cherish our decision to go with Bluekai DMP. Custom audience with rich profile information allows us to target audience we really want to target for good ROI.,Reliable third party customer behavior, navigation and affinity information help to pin point our target audience. Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.,There are limitations in applying complicated rules when we create a custom audience or segment. There should be more flexibility, similar to what Adobe Analytics has. It takes more than expected amount of time to get issues resolved (when a ticket is created).,9,Oracle Eloqua Oracle Responsys Oracle Maxymizer (Testing & Optimization),Audience analytics helps to do performance-based planning for higher ROI channels.,,Big DATA - Big ToolOracle DMP is being use by our Department for serving up targeted marketing to specific audiences for our services. The use of this software is restricted to the marketing and IT departments.,Oracle DMP helped us a lot with targeting the right consumers and improving the marketing of our company services The cloud-based platform enabled us to look into cookie-based customer data and analyze their behavior. Data Management is very smooth.,The User interface is not very user friendly. It can be improved. Sorting through data should be easy and user friendly. It is a very large database.,8,Oracle Responsys Oracle Content Marketing (Compendium),We use audience analytical features to educate our clients to where to focus on marketing.,Oracle Bluekai is Great for CPG and Retail!We use BlueKai segments in almost every programmatic video and banner campaign that the agency runs. It is a value data source that can be used to reach broad and niche audiences alike. The quality is good enough that it does not generate too much ad waste reaching unqualified look a like users.,Some of the best custom purchase based targeting segments. Easy to find and use in most programmatic technology platforms. Unmatched customer service, typically receiving a dedicated sales rep or service manager.,In an age where transparency is key to agency success, Bluekai sometimes fails. It is difficult to understand how their audiences are built and where they come from. Quicker turnarounds on custom segments.,8,Oracle Eloqua,Have not used them yet, but will explore during our next campaign.,Oracle DMP Bluekai - Targeted Marketing with Visible ResultsOracle DMP is mainly used by the marketing department, along with the customer service team in my organisation. We use Oracle DMP Bluekai to help us create very tailored marketing campaigns across different channels, and to also identify potential new leads to help us grow our customer base.,Data Management Platform capabilities Ability to create very targeted lead groups based on very specific criteria Ability to market across multiple channels,Improvement in reporting would be appreciated The user interface should be simpler to navigate It's difficult to switch from one audience to another,9,Oracle Eloqua Oracle Social Relationship Management (SRM) Oracle Maxymizer (Testing & Optimization),We use the audience analytics features to do exactly what is described above, as in we mainly use them to predict how effective our campaigns might be, and the to analyze how well our campaign performed and to see where we can improve for future campaigns.,Adobe Audience Manager, Google Tag Manager, Tealium AudienceStream and Tealium iQ Tag Management SystemOracle DMP - Gold Standard for Effective MarketingOracle Data Management Platform is used by the marketing department, along with Oracle Eloqua, to improve our marketing efforts and be able to better identify, and target the correct audience for our cross-channel marketing campaigns. Oracle DMP makes it possible for us to find potential customers who are actively searching for information related to our products, which makes our marketing efforts much more successful.,Ability to identify potential customers who show an active interest in our types of products Ability to target cross-channel Database of customer profiles,The UI can be improved because it can be difficult to navigate Issues take a long time to be resolved with support,9,Oracle Eloqua Oracle Social Relationship Management (SRM) Oracle Maxymizer (Testing & Optimization),We use the audience analytics features in Oracle DMP mostly to analyze how our campaign is performing, and compare that to the expectations that we set considering the audience we targetted. We also use the analytics feature to try and identify how we can alter our campaign to improve its results.,Adobe Analytics, Tealium AudienceStream and Krux
Unspecified
Oracle DMP (Bluekai)
49 Ratings
Score 8.1 out of 101
TRScore

Oracle DMP Reviews

Oracle DMP
49 Ratings
Score 8.1 out of 101
Show Filters 
Hide Filters 
Filter 49 vetted Oracle DMP reviews and ratings
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role
Reviews (1-7 of 7)
  Vendors can't alter or remove reviews. Here's why.
Gaurav Gautam profile photo
November 01, 2017

User Review: "My experience with Oracle DMP Bluekai"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle DMP helps us to solve the most critical and complicate problem today - stitch customer from multi channel and multi touchpoint journey and understand them thoroughly. It is very important for effective marketing campaigns and solid ROI in marketing investment. It is used across many of our clients. We cherish our decision to go with Bluekai DMP. Custom audience with rich profile information allows us to target audience we really want to target for good ROI.
  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
  • There are limitations in applying complicated rules when we create a custom audience or segment. There should be more flexibility, similar to what Adobe Analytics has.
  • It takes more than expected amount of time to get issues resolved (when a ticket is created).
Great tool to leverage huge pile of data about customer journey and customer profile.
Read Gaurav Gautam's full review
No photo available
November 01, 2017

Oracle DMP Review: "Big DATA - Big Tool"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle DMP is being use by our Department for serving up targeted marketing to specific audiences for our services. The use of this software is restricted to the marketing and IT departments.
  • Oracle DMP helped us a lot with targeting the right consumers and improving the marketing of our company services
  • The cloud-based platform enabled us to look into cookie-based customer data and analyze their behavior.
  • Data Management is very smooth.
  • The User interface is not very user friendly. It can be improved.
  • Sorting through data should be easy and user friendly. It is a very large database.
It is a great tool for targeted marketing to specific audiences. The large database helps to find the best suited targeted audience.
Read this authenticated review
Corey Buller profile photo
February 20, 2017

Oracle DMP Review: "Oracle Bluekai is Great for CPG and Retail!"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use BlueKai segments in almost every programmatic video and banner campaign that the agency runs. It is a value data source that can be used to reach broad and niche audiences alike. The quality is good enough that it does not generate too much ad waste reaching unqualified look a like users.
  • Some of the best custom purchase based targeting segments.
  • Easy to find and use in most programmatic technology platforms.
  • Unmatched customer service, typically receiving a dedicated sales rep or service manager.
  • In an age where transparency is key to agency success, Bluekai sometimes fails. It is difficult to understand how their audiences are built and where they come from.
  • Quicker turnarounds on custom segments.
Brands looking to generate increased buy rate among current users suits Bluekai well.

Bluekai cannot assist on account-based marketing that targets a specific company list. In fact, Oracle, in general, is not the best option for ABM.
Read Corey Buller's full review
Alina Hera profile photo
December 19, 2016

Review: "Oracle DMP Bluekai - Targeted Marketing with Visible Results"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle DMP is mainly used by the marketing department, along with the customer service team in my organisation. We use Oracle DMP Bluekai to help us create very tailored marketing campaigns across different channels, and to also identify potential new leads to help us grow our customer base.
  • Data Management Platform capabilities
  • Ability to create very targeted lead groups based on very specific criteria
  • Ability to market across multiple channels
  • Improvement in reporting would be appreciated
  • The user interface should be simpler to navigate
  • It's difficult to switch from one audience to another
We have found that Oracle DMP Bluekai is very well suited in situations where you want to reach very specific target groups. Oracle DMP gives us access to reliable third party sources that we use especially when trying to reach potential new customers and target them with specific promotions.
Read Alina Hera's full review
Jack Hui profile photo
November 23, 2016

Review: "Oracle DMP - Gold Standard for Effective Marketing"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle Data Management Platform is used by the marketing department, along with Oracle Eloqua, to improve our marketing efforts and be able to better identify, and target the correct audience for our cross-channel marketing campaigns. Oracle DMP makes it possible for us to find potential customers who are actively searching for information related to our products, which makes our marketing efforts much more successful.
  • Ability to identify potential customers who show an active interest in our types of products
  • Ability to target cross-channel
  • Database of customer profiles
  • The UI can be improved because it can be difficult to navigate
  • Issues take a long time to be resolved with support
Oracle DMP is a very powerful product and will bring you great return. It makes it very easy to find the correct, and interested, audience to target and its integration with Oracle Eloqua makes it easy to set up multiple automated campaigns for various market segments and products, and monitor your effectiveness.
Read Jack Hui's full review
No photo available
April 30, 2014

Oracle DMP Review: "Solid Platform for those with the resources"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Bluekai is a key component to our online data monetization strategy by providing a highly diverse exchange for our Consumer, Auto, Financial, Demographic, and Attributive data sets to a publishers. As an added benefit there are a multitude of other exchanges within BlueKai as well.
  • Publisher Diversity - Their exchange has pipes laid with the "who's who" of publishers providing a great conduit for our data to meet publishers.
  • Strong Customer Service - While there is plenty of documentation available online, it is nice having help a quick phone call away via our account manager.
  • Reporting - There is a lack of solid ah-hoc reporting in terms of data purchases and transactions. This makes it difficult for us to see what data points are hot and selling.
It takes a significant amount of resources to be successful in the exchange in terms of marketing, organization, and customer support. So for quick fix and / or smaller organizations should be prepared.
Read this authenticated review
No photo available
April 23, 2014

Oracle DMP Review: "You won't sing the blues when you use BlueKai"

Score 7 out of 10
Vetted Review
Verified User
Review Source
BlueKai is being used in multiple ways. First would simply be to access their third party data segments to layer into any campaigns we are using that are BT tactics. If you are looking for truck enthusiasts or baseball fans you can find those segments created from BlueKai. The second would be as a DMP. We also utilize their data segments to create look-a likes and audience extensions.
  • They have a wide variety of 3rd party segments to access at a fair price
  • They have a very solid DMP offering
  • They have great behavioral data that is "in market" which is really the key to 3rd party data, especially in RTB based environments where we are targeting cookies not sites
  • Data is fairly priced but still tot expensive, especially for programmatic where clients are looking for efficiency in CPM pricing
  • You can utilize recency in terms of when a user hits a segment but that sometimes kills scale
  • Data in general isn't always actionable - we want to say that everyone is "in-market" but that's not always the case and because of it's pricing sometimes BT just doesn't perform as a tactic compared to other tactics like 1st party retargeting or various types of contextual and search retargeting tactics.
For data I would highly recommend them compared to most data providers, they actually sell most of their data to other partners so most segments in DLX or Exelate actually come from BK. For their DMP it definitely depends on the client but their DMP has the same capabilities as all the major DMPs.
Read this authenticated review

Feature Scorecard Summary

Collection of first-party data (5)
7.4
Collection of third-party data (5)
8.1
Access to Third-party Data Providers (4)
9.3
Audience taxonomy (5)
7.7
Tag Management (5)
8.1
Data Analysis Dashboard (5)
8.4
Data Transfer (4)
8.1
DSP integration (5)
7.9
Campaign Analytics (4)
8.5
Audience Analytics (4)
8.9

About Oracle DMP

Oracle Data Management Platform (part of the Oracle Marketing Cloud, and formerly known as BlueKai) helps marketers target top revenue-generating audiences by unifying marketing data in one location. The platform is designed so that users can tap into the largest set of pre-integrated third-party marketing data with more than 1 billion customer profiles. Then users can combine that data with proprietary first-party—or owned data—to make smarter media buying, campaign planning, and creative messaging decisions. 

The Oracle Marketing Cloud features solutions that are designed to help marketers acquire and retain ideal customers, engaging them with a relevant experience that spans the entire customer lifecycle. Oracle Marketing Cloud helps the marketer connect data across the marketing ecosystem to personalize customer experiences with software including marketing automation (Oracle Cross-Channel Marketing to Consumers/Businesses), content marketing (Oracle Content Marketing), social marketing (Oracle SRM), and data management (Oracle Data Management Platform).  

Oracle DMP Features

Data Collection Features
Has featureCollection of first-party data
Has featureCollection of third-party data
Has featureAccess to Third-party Data Providers
Data Classification Features
Has featureAudience taxonomy
Has featureTag Management
Has featureData Analysis Dashboard
Ad Network Integration Features
Has featureData Transfer
Has featureDSP integration
DMP Analytics Features
Has featureCampaign Analytics
Has featureAudience Analytics
Additional Features
Has featureSharing of permissioned second-party data
Has featureMarketer ecosystem integrations (Integrations with media & ad targeting, analytics, dynamic creative optimizers, site optimizers, data modelers, privacy partners, social, search, data on-boarders, classifcation partners, ad networks, ad servers, and more)

Oracle DMP Screenshots

Oracle DMP Integrations

LiveRamp IdentityLink, Adobe Audience Manager, Adobe Target, AdRoll, Amobee Brand Intelligence, AppNexus, Bazaarvoice Conversations, Brightroll, Conversant, Criteo Dynamic Retargeting, TouchPoint, Exelate, Flite, Google Marketing Platform (formerly DoubleClick), GumGum, Halogen TalentSpace, LinkedIn Lead Accelerator, Marin Software, Maxymiser, Millennial Media, Monetate, Optimizely, PubMatic, Qubit, RadiumOne Activate, Rocket Fuel, Rubicon Project, Sharethrough, Simpli.fi, SpotXchange, SurveyMonkey, The Trade Desk, TubeMogul, Amobee Marketing Platform (formerly Turn), Videology, Virool, Visible Measures, YuMe, Zemanta, Adometry, Drawbridge, Dstillery, Phunware, ReTargeter, Skype, Swoop, Visual IQ, 24/7 Media, Accordant Media, Accuen, Adacado, Adap.TV, Adara Media, Adblade, Adbuyer.com, Adconion, Adelphic, Adify, Adinch, AdJuggler, Adloop, AdMantx, AdMaxim, Admeld, Admobius, Adobe Efficient Frontier, Adobe Omniture, Adotube, AdReady, Adtaxi (Denver Post), Adtegrity, Adtheorent, Adtonik, Adverplex, Adworkz, AdxDirect, Amnet, Annalect, AOL, AppsSavvy, Arcametrics, AudienceScience, Batanga Media, Blinkx, Blip.tv, Brand.net, BrandScreen, BridgeTree, Cablevision, Cadreon, Casale, Centro, Clearsaleing, Cognitive Match, Cogo Labs, Cold Creek, Collective, Collective Ensemble, Collider Direct, Comscore, Cox Digital, CPX Interactive, Crisp Media, Datacratic, DataLab, Datamyx, DataPoint, Dedicated Media, Diligant, Digital Advertising Alliance, Discovery, DTCN Digital Trends, Epic Marketplace, Epsilon, Evidon, Evolve Media, Experian, Exponential, Eyeview, Fiksu, Flashtalking, Flying Point Media, FreeWheel, Genome, Ghostery, Giant Media, Goodway Group, Google Adwords, Google Display Network, Hulu, Human Demand, Interactive Advertising Bureau, iBehavior, IBM, Inadco, Inflection Point Media, InMobi, Insight Express, Instinctive, Intermarkets, IRi, Kepler Group, Kiip, Liftoff, Liverail, Lucid Media, Lumate, Magna, Managed Services, Martini Media, mdotm, Media Alpha, Media Crossing, Media Innovation Group, Media IQ, Mediabrix, MediaMath, Mediaplex, Melt DSP, Merkle, Meteora Media, Microsoft Media Network, Mobile Theory, Mode Media, Network Advertising Initiative, Net Shelter, Netmining, Neustar Ad Advisor, Ninth Decimal, nPario, Owner IQ, PaperG, Pinsight, PointRoll, Proximic, PulsePoint, Q1 Media, Quantcast, Ranker, Rare Crowds, Real Media Group, Recruit Communications, Reverb Nation, Revolution Messaging, RUN, Safe Harbor, SessionM, Simulmedia, Sojern, Sovrn, Specific Media, Spongecell, Tapad, Tapfwd, Taptica, Targetspot, Technorati Media, Telemetry PlanBlue, The Media Trust, The Video Network, Thirdage.com, TidalTV, TraffIQ, Travora, Tremor Video, Tribal Fusion, Triggit, Trion Interactive, TruSignal, Truste, Twitter, Twitter Mopub, Undertone, Undertone Legolas, United Online Direct, Upfront Digital Media, ValueClick, Varick Media, Vdopia, Videoplaza, Vivaki, WildTangent, X8, X8ox, XAd Direct, Xaxis, Yahoo!, Yelp, Yieldex, YPG, Zeta, Zynga

Oracle DMP Competitors

Adobe Audience Manager, Amobee Marketing Platform (formerly Turn), Neustar PlatformOne, LiveRamp IdentityLink, TouchPoint, Krux Next-Gen Data Management Platform, Lotame Cross-Screen Data Management Platform, Rocket Fuel Origin DMP, Google Data Management Platform, MediaMath Terminal One, Exelate Data Management Platform (Nielsen)

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?Optional

Oracle DMP Support Options

 Free VersionPaid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Oracle DMP Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:North America, EMEA, APAC, LATAM
Supported Languages: English