Oracle DMP, now part of Oracle CX Marketing

What is Oracle DMP, now part of Oracle CX Marketing?

Oracle DMP, part of the Oracle Marketing Cloud, helps marketers target top revenue-generating audiences by unifying marketing data in one location. The platform is designed so that users can tap into the largest set of pre-integrated third-party marketing data with more than 1 billion customer profiles. Then users can combine that data with proprietary first-party—or owned data—to make smarter media buying, campaign planning, and creative messaging decisions.

The Oracle Marketing Cloud features solutions that are designed to help marketers acquire and retain ideal customers, engaging them with a relevant experience that spans the entire customer lifecycle. Oracle Marketing Cloud helps the marketer connect data across the marketing ecosystem to personalize customer experiences with software including marketing automation (Oracle Cross-Channel Marketing to Consumers/Businesses), content marketing (Oracle Content Marketing), social marketing (Oracle SRM), and data management.

For more information visit https://www.oracle.com/marketingcloud/products/data-management-platform/index.html