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emfluence Marketing Platform

emfluence Marketing Platform


What is emfluence Marketing Platform?

The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers,…

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Recent Reviews

TrustRadius Insights

The emfluence platform has proven itself to be a versatile tool for the account service and digital marketing teams, enabling them to …
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Popular Features

View all 25 features
  • WYSIWYG email editor (6)
  • Email deliverability reporting (6)
  • Dynamic content (6)
  • Ability to test dynamic content (6)
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View all pricing

Up to 30,000 Active Emails


per month

Up to 60,000 Active Emails


per month

Up to 80,000 Active Emails


per month

Entry-level set up fee?

  • $3,100 one-time fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,000 per month
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.6
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Product Details

What is emfluence Marketing Platform?

The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals.

The platform works for B2B and B2C marketers, marketing agencies, and CRM providers.

The product supports CRM integrations and an open API for custom integrations.

emfluence offers digital marketing consulting services as well, to help customers with email strategy, marketing automation management, or CRM and MA platform integration.

The company also offers a partner program for agencies or CRM platforms.

emfluence Marketing Platform Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Surveys
  • Supported: Light Boxes/Modals
  • Supported: Website Tracking

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.Screenshot of a personalized, customized landing page, buildable with HTML designs, or also by leveraging the drag-and-drop landing page builder.

emfluence Marketing Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America
Supported LanguagesEnglish

Frequently Asked Questions

emfluence Marketing Platform starts at $1000.

Act-On Software, ClickDimensions, and HubSpot Marketing Hub are common alternatives for emfluence Marketing Platform.

Reviewers rate WYSIWYG email editor and Email deliverability reporting and Lead nurturing automation highest, with a score of 9.1.

The most common users of emfluence Marketing Platform are from Mid-sized Companies (51-1,000 employees).

emfluence Marketing Platform Customer Size Distribution

Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)55%
Enterprises (more than 500 employees)10%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

The emfluence platform has proven itself to be a versatile tool for the account service and digital marketing teams, enabling them to efficiently deploy emails and track their results. With its user-friendly interface and robust features, it addresses complex communication needs for clients and their customers. The platform is extensively used for sending a variety of emails, including marketing emails, monthly newsletters, participant updates, and surveys. Additionally, the pages/modules feature allows users to strategically place popups on websites, enhancing engagement and driving conversions. One notable use case lies in the seamless communication with participants - from sharing important details prior to an event like the Kansas City Marathon to following up with surveys and exclusive deals. Furthermore, the platform's social media scheduling calendar empowers teams to effectively manage Twitter and Facebook accounts. In essence, the emfluence platform serves as a vital solution for delivering high-quality email marketing campaigns while facilitating streamlined communication across different sections of a business practice, such as engaging with students, alumni, faculty, and staff. Users greatly appreciate the level of customizability when building marketing emails and find value in the ease of testing through test emails and pre-test flights. Additionally, the platform accommodates various data needs and issues, offering functionalities such as data transfers through FTP and data clean-up after integration. Overall, emfluence provides a comprehensive suite of tools that help businesses effectively engage with their target audience through email campaigns, social media posts, and analytics collection. Users also appreciate the ability to create custom fields for recipients and send pre-flights to different email clients, ensuring optimal deliverability and performance.

Valuable Custom Landing Pages for Enhanced Campaign Tracking: Several users have found the custom landing pages feature to be highly valuable. This functionality allows them to dive deeper into their campaigns, track results effectively, and gain valuable insights.

Responsive Customer Service that Provides Prompt Assistance: Reviewers consistently praise the platform's responsive customer service. The team is always ready to provide prompt assistance whenever users encounter any issues or have questions, ensuring a smooth user experience.

Effective A/B Testing for Optimizing Campaign Performance: The A/B testing feature has garnered positive feedback from multiple reviewers. Its effectiveness in comparing different versions of campaigns enables users to determine the best performing one with confidence, leading to improved campaign performance and better results.

Inconsistent Email Builder: Some users have reported experiencing inconsistencies with the email builder. They have encountered issues where the builder brings in outside code, even when pasting text that matches the format. This inconsistency has resulted in wasted time and money for these users.

Limited Customization Options for Email Templates: Several reviewers have expressed their dissatisfaction with the lack of control and overly simplified nature of the email templates provided by the system. These users would like to see more customization options available to create personalized emails.

Lack of Depth in Reporting Feature: Users have mentioned that they find the reporting feature lacking in depth and detail. Specifically, they feel that it doesn't provide enough information or tracking capabilities for specific users. This limitation makes it difficult for them to gather comprehensive insights and track individual user behavior effectively.

Users commonly recommend Emfluence for the following reasons:

  • Emfluence is easy to use and highly customizable, making it ideal for beginners in the email campaign and marketing automation world. Users with some knowledge of HTML find it particularly helpful.
  • The platform offers robust capabilities beyond email marketing, including creating groups, running reports, posting to social media, and creating automated workflows. This streamlines marketing tasks and improves efficiency.
  • Users praise the exceptional customer support provided by Emfluence. They value the detailed assistance, training, and local support offered by the team. The Emfluence team is described as helpful and knowledgeable, working closely with customers to develop new features or functions.

It's important to note that these are common recommendations from users, but additional reviews would be needed for a more comprehensive analysis of the software product.


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Adam Pane | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
  • The email builder is hit and miss. Sometimes it brings in outside code, even when I paste text that matches the format, which loses us time and money.
  • More control of email templates, it feel as if it is over simplified.
  • Reporting lacks some depth in information and tracking specific users.
Marla Hanover | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
  • Our email templates were created to match our website and we have access to edit them to customize even further.
  • The new drag and drop is a lot easier to move blocks of text around within the email template.
  • We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
  • The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Lisa Reinhart | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • The deliverabililty and placement reporting really provide insight as to where/when your message has landed with the end user. The preflight also allows you to make sure you have less chance of hitting the dreaded spam box.
  • We have used the platform many times for RSVPing to events. It is very useful in messaging respondents and sending separate follow ups to those that haven't responded. It also allows us to be able to easily collect check in lists for staff to have at the time the event starts.
  • We use the platform in part of our communication strategy to celebrate birthdays and anniversaries. The video link component has added an extra layer of fun to students and staff.
  • One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Kent Swanson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Custom solutions for data transfers.
  • Easy and intuitive email creation.
  • Broad-scale tracking, measuring, organizing email platform.
  • A little more diversity in their templates.
  • Variable data automation for customers that can't use an API.
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