Strongly Recommend
July 19, 2016

Strongly Recommend

Damian Wisniewski | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with EverString

We use a 70+ score as our shared metric for MQLs across Marketing, Sales, Analytics, etc, for reporting across all funnels. In addition, all new account sign ups through our e-commerce site are scored and we use SalesForce to automatically create leads for our SD Inbound team to call using the same 70+ cutoff.
  • Strong analytical model. I have a high degree of confidence in the results.
  • Great 3rd party data.
  • Team is very responsive and is strong technically & analytically.
  • Would love for them to offer a data appending service. I think their data is better than what I can buy elsewhere (especially # of employees) but it's not available to be imported into SFDC.
  • More transparency around scoring would be nice.
  • EverString allowed us raise SD quotas by 25% (based on # of accounts per month) while introducing minimum purchase requirements for SD compensation without any disruption to the team.
You need a fair amount of data to get started with your model, say >1000 customers (can sub in really good Closed Lost prospects if you have a long sales cycle).

If you are going to buy outbound prospects and not just score inbound leads, you want to make sure that there are externally-facing factors (e.g. technologies deployed on the website) that will allow you to target the right companies. If your sales cycles are often kicked off by dissatisfaction with a current provider, it can be hard to tease this out from publicly available data in time to make a difference.