Great tech, outstanding service
August 18, 2016

Great tech, outstanding service

Thomas Zimmerman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with EverString

Everstring's solutions are helping us with lead prioritization, lead management automation, and personalization in the marketing department. It centralizes the lead management process to help accelerate leads through the funnel and convert prospects into customers.

With good marketing programs and lead acquisition teams, the problem becomes sorting through tens of thousands of records and focusing on the best leads. "Best" is a very subjective term and can be hard to define. Everstring helps us adhere to a scientific definition of a "good lead" and operationalize the process so that lead development representatives can use their time and focus wisely.
  • Service - Everstring is very attentive to us and is determined to solve our problems with us even if they are outside the scope of basic solutions.
  • Tech - the models created for us have worked and have shown notable results.
  • Innovation - they are always open to feedback on new ideas or improvement and make valuable adjustments to products.
  • Analytics - with the amount of data they have and what it could potentially tell you about your business, it would be valuable to have more access to the analytics.
Responsiveness is outstanding. Expertise and willingness to customize and adjust to your specific needs are also notable. We actually made a request that had nothing to do with predictive analytics and Everstring created a solution for us.
Implementation was a breeze and we were set up within just a few days. Also, our customer success contact has spent a lot of time helping us solve problems and providing feedback for a wide range of business issues.
We are not formally account-based, but are incorporating more and more aspects of ABM. Funnel priotiziation is a clear win for ABM as mentioned earlier, but the real value is in predictive segmentation, which allows demand gen teams to source only the most relevant companies and contacts for highly targeted segments. Marketers can actually upload sample companies in a particular target segment, filter contact role, department, etc., criteria, and Everstring will deliver all other companies and contacts that fit that profile. Compared to traditional demand gen tactics, it's an inexpensive way to source highly targeted leads.
We are not doing it yet, but we are looking at the predictive segmentation tool, which is a powerful way to source highly targeted leads.
  • Opportunities created - we saw a notable uptick in opportunities created from LDRs.
  • Deals Closed - we also saw great improvement in deals closed.
  • Same number of leads sourced - the increases in opportunities created and deals closed were all on almost exactly the same number of MSLs compared to when we didn't use predictive. The gain in efficiency in lead management has been significant.
We looked at a number of vendors in the predictive space and the sales process with Everstring was very positive. They clearly valued high quality service and we at no point felt like they were imposing products on us and just looking for a quick sell.
At the time, (more than a year ago), the deliverables across predictive vendors were very similar and static, but Everstring showed willingness to get creative with us and deviate from pre-packaged solutions.
The ultimate differentiator was that we felt they had our interests at heart.
Evestring is very well suited for monetizing marketing efforts. It is a great tool to connect marketing with the sales process and move leads down the funnel.

It is not suited for quick moves into new customer segments - predictive runs on historical data and models need a sufficient sample size to be effective. Expect a time lag for models to be adjusted or leverage predictive segmentation.