Exact Target Review
Updated November 11, 2015

Exact Target Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

I use ExactTarget for our internal and external communications. It's great to relay information and showcase our products and services to customers.
  • Track subscribers
  • Organize content
  • Relay information
  • I like the customer service I receive when I have issues
  • It's a little hard to use at first - things aren't exactly easy to figure out without training or hand holding.
  • Sometimes the formatting can be off - it looks OK on the screen but when you do a test send it doesn't look the same.
  • I would like to see some more layout options
  • Better tracking of my subscribers
  • Increased registrations for my events
It is good to create dynamic looking email messages to internal and external subscribers.

Using Salesforce Marketing Cloud Email Studio

My company has an account with ExactTarget. I am not a decision maker for the contract.

Salesforce Marketing Cloud Email Studio Reliability

This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.

Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.

I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.

Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.