ExactTarget in my eyeshttps://www.trustradius.com/email-marketingSalesforce Marketing Cloud Email StudioUnspecified7.83451012014-01-31T21:15:48.795Z
January 31, 2014
ExactTarget in my eyes
Score 5 out of 101
We use ExactTarget Interactive Marketing Hub for contacting new leads. Our Marketing Department and New Business Development team use ExactTarget as a useful touch point with customers. We find the automation studio and the event triggered sends to be useful due nature of our business.
- The automation studio is very helpful in that you can set it and forget it!
- I am very impressed that ExactTarget now provides mobile response templates.
- ExactTarget makes managing various Business Units easy because of the user friendly interface.
- The system is very slow.
- Many tasks can be done different ways and the flexibility can be confusing overtime.
- Trying to edit code in ExactTarget templates is a nightmare. I feel that they include a lot of "garbage" code.
- With the real time tracking, we are able to see what areas are driving the most engagement.
- A/B testing allows for an increase in ROI by showing what areas are driving the most engagement