Overall Satisfaction with Facebook for Business
We use Facebook for Business in our Marketing department, more specifically in our digital marketing team. This platform works for us. As a company that helps connect event hosts with entertainment or event services, we have a large variety of audiences that we need to target. Facebook allows us the ability to do this.
- Creating an audience within Facebook for Business is very simple. You have the ability to create an audience based on demographics, based on interest, or even by uploading your own list. The custom audience feature is one of my favorites, we use it all the time.
- The campaign setup is really easy. It's a step-by-step process that you go through. I'm able to quickly create a campaign without feeling like I've missed information along the way.
- My main concern with Facebook for Business is the tracking. And this is a pretty big one, for any company. When setting up the campaign, through the main platform, you only have the option to track one pixel. The problem, there are some pages where you need to track multiple pixels. A checkout page would be a good example. For us, we have a 3-tiered pricing structure, so it would be helpful to setup a tracking pixel for each level. A fix we have found for this was to create a generic checkout pixel. This allows us to track the conversion values from a checkout, but we can't break down those levels.
- Facebook for Business has been a great tool to help us increase our upgrades during a sale. By creating a custom audience, we can target our existing members to make them aware of any sales or promotions we have.
We have used both Twitter ads and LinkedIn ads as well, but we have seen the most results with Facebook for Business.