Facebook for Business - The Most Complete Advertising Platform
March 17, 2017
Facebook for Business - The Most Complete Advertising Platform
Score 10 out of 10
Vetted Review
Overall Satisfaction with Facebook for Business
We are using Facebook Business on daily basis to manage multiple campaigns for our clients that run multiple campaigns on monthly basis. Facebook for Business is a necessary asset for them as they want to increase their audience, build brand awareness and generate leads. Unlike other advertising platforms, Facebook offers great insights and multiple campaign objectives which allow us tailor campaigns on our clients needs.
- Lead Generation Ads - No need to worry about landing pages and email providers
- Targeting - One of the success factors of Facebook Advertising
- Detailed reports that allow you to troubleshoot the performance of your campaign relatively easy
- Limitation of ad accounts
- Character limitation on headlines
- Text limitation on images
- Increase of Blog Visitors
- Understanding the funnel stage of e-commerce sites (view product, add to cart, purchase)
- Increase of email list
Facebook provides more detailed targeting and more options when it comes to campaign objectives. Also, the cost per result on Facebook for Business is lower than other competitors. This is probably because of the more detailed targeting and because Facebook is the most popular social network. All in all, Facebook is the most complete advertising platform in my opinion.