Facebook for Business was not as effective in managing multiple accounts as expected
April 14, 2017
Facebook for Business was not as effective in managing multiple accounts as expected
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Facebook for Business
Facebook for Business was being used in a centralized digital marketing team that supports multiple product teams within the organization. We set up the business account because we thought it would be easier to manage multiple ad accounts within one product.
- Facebook for Business helps if you're managing multiple accounts.
- You receive support from Facebook for Business account representatives.
- It allows administrators within an account to grant access to other users without connecting to them directly through their personal Facebook account.
- Billing was the biggest issue. We've since stopped using Facebook for Business because we couldn't assign a unique credit card to each ad account which was frustrating.
- The user interface isn't very intuitive and I feel that there's an opportunity for Facebook to step up its game.
- The billing issues actually caused us to lose time to set up ads.
Personally, I prefer to just use Facebook Ads Manager to set up advertising. I find it to be more straight forward and easier to use.