Item: Meta Business Suite
Rating: 7
Author: Sam Goodwin

Overall Satisfaction with Facebook for Business

Use Cases and Deployment Scope

Facebook for Business is playing a role on several marketing fronts for our company. First, it brings awareness and credibility to our potential customers. Second, it helps maintain and build a brand reputation with our existing clients. And third, we are using the platform to assist us in lead generation on the B2B side as well as B2C. The platform gives our business the ability to target past website visitors, and target specific demographics even within a certain geography.

Pros and Cons

Pros

Uploading existing customer list and matching to Facebook profiles
Targeting potential customers, lookalike audiences
Geographic targeting

Cons

The analytics can be too much of a distraction.
No option for a revenue share for sales, only pay-as-you go plans

Return on Investment

We have spent over $10,000 on Facebook ads, boosting posts, generating leads etc. and have found that the average customer acquisition cost is a 2:1 ratio.

Likelihood to Recommend

Facebook for Business is very good at placing advertisements in front of the correct customers. It's also a good platform to share updates to those that have liked your business page. On the other hand, it can be difficult to get help with a successful ad copy that will result in a better conversion rate. We are always trying to improve our clicks to conversion, and there seems to be a lack of assistance on how you can improve that metric.

Comments

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Facebook can target like a Sniper